Im wondering where their inventory comes from? Is it Overture customers? If so, is there an option for them to be included or not in this content network?
So far so good. IMO, this program is head and shoulders above Adsense. It seems they respect and treat smaller publishers much much better than G. I have converted ALL of my inventory for the time being. Don't get me wrong... Im going where the dollars are.
On another note, I would love to hear some open discussion about G vs Y as it stands today in the search market.
With soooo many small publishers being ignored by G, but noy by Y and MSN, I think we will see a shift in marketshare over the next year with Y doing well and G slipping.
IMO, their algo is too complex and suffers from OVER coding and as they say in the development world ... ANALYSIS PARALYSIS. It makes their SERPS seem very stale. All 3 have equal amounts of spam. It sees like an algo should focus on INCLUDING quality instead of focusing on EXCLUDING spam.
I also wonder if there is an option for YSM /Overture advertisers to opt out of the YPN content network.
I've been running YPN ads for about a week or 2 now and the ads are WAY off target.
Only one ad in a 4 block of ads is related to the content of my website, the rest seem to be generic ads about other industries.
I know there are more ads in my niche, but it seems like the YSM/Overture advertisers may have to physically opt IN to being shown on the YPN content network, which would mean many of the ads you see when searching Yahoo will never show up on your site (or maybe just not in the beta).