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Yahoo Publisher Contextual Advertising Network Forum

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YPN Inventory
where is it from?

5+ Year Member

Msg#: 107 posted 10:29 pm on Sep 16, 2005 (gmt 0)

Im wondering where their inventory comes from? Is it Overture customers? If so, is there an option for them to be included or not in this content network?

So far so good. IMO, this program is head and shoulders above Adsense. It seems they respect and treat smaller publishers much much better than G. I have converted ALL of my inventory for the time being. Don't get me wrong... Im going where the dollars are.

On another note, I would love to hear some open discussion about G vs Y as it stands today in the search market.

With soooo many small publishers being ignored by G, but noy by Y and MSN, I think we will see a shift in marketshare over the next year with Y doing well and G slipping.

IMO, their algo is too complex and suffers from OVER coding and as they say in the development world ... ANALYSIS PARALYSIS. It makes their SERPS seem very stale. All 3 have equal amounts of spam. It sees like an algo should focus on INCLUDING quality instead of focusing on EXCLUDING spam.

Make sense? Anyone?



WebmasterWorld Senior Member jenstar us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 107 posted 2:50 am on Sep 17, 2005 (gmt 0)

Ads come from Yahoo Search Marketing, formerly known as Overture.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 107 posted 4:11 pm on Sep 17, 2005 (gmt 0)

I am looking forward to YPN but it has been the third day and my ads are not targeted at all. Shows ads totally from another industry. But still waiting.


10+ Year Member

Msg#: 107 posted 7:30 pm on Sep 17, 2005 (gmt 0)

Erku, did you try ad targeting, where you select the vertical / category of ads you show? I've found it helps.


5+ Year Member

Msg#: 107 posted 8:41 pm on Sep 18, 2005 (gmt 0)

I don't know I am not terribly excited at this point. My test site only has generic ads. Apparently the inventory for my site-related ads is zero.

I can use targeting, but that just shifts things a minor bit, to even less appealing ads that are not really terribly useful in the context of the site.

I hope they get more advertisers. I am testing it on a relatively low traffic site, so no worries, but so far the inventory cupbard is completely bare in some niches, which are quite full in adsense.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 107 posted 12:42 pm on Sep 19, 2005 (gmt 0)

I tried ad targeting and it helped some.

But my site is a portal with rich content on one particular industry. If you target on one category how about the others?

I feel that the ad inventory is there (you can search in overture any topic and you will see plenty of advertisers), its just how does it crawl and sense the ad for that content.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 107 posted 4:08 pm on Sep 20, 2005 (gmt 0)

I also wonder if there is an option for YSM /Overture advertisers to opt out of the YPN content network.

I've been running YPN ads for about a week or 2 now and the ads are WAY off target.

Only one ad in a 4 block of ads is related to the content of my website, the rest seem to be generic ads about other industries.

I know there are more ads in my niche, but it seems like the YSM/Overture advertisers may have to physically opt IN to being shown on the YPN content network, which would mean many of the ads you see when searching Yahoo will never show up on your site (or maybe just not in the beta).

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