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Yahoo Publisher Contextual Advertising Network Forum

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Interest-based Ad Targeting
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bnhall




msg:1573291
 8:38 pm on Sep 14, 2005 (gmt 0)

Just got announced as part of the YPN beta.

 

garyr_h




msg:1573292
 8:48 pm on Sep 14, 2005 (gmt 0)

Wow. Just saw the email also. Huge move by Yahoo. This is something I have been wanting AdSense to come out with for a while now.

This will help Yahoo! out a lot in the long run if AdSense doesn't come out with something similar soon. I can't wait to see my ads get more on-target now.

bnhall




msg:1573293
 8:48 pm on Sep 14, 2005 (gmt 0)

Seems to be similar to the google_ad_section_start idea - letting the publisher help drive ad targetting. I am just implemented it on an already well targetted site and I don't see any immediate change but I will keep looking at it.

garyr_h




msg:1573294
 10:43 pm on Sep 14, 2005 (gmt 0)

No immediate change here either -- probably needs to be recrawled before anything happens.

Jenstar




msg:1573295
 11:10 pm on Sep 14, 2005 (gmt 0)

It actually went live last week, the official announcement was today. Changes take 4-6 hours for the targeting to start working.

mikey158




msg:1573296
 11:25 pm on Sep 14, 2005 (gmt 0)

Actually I have been seeing categories take effec almost immediately. Nice feature!

Another thought, Im thinking of whipping up some code that would for a single visitor:

Per page, first display YPN ads and then show Google if the user has hit the page more than once or twice.

javahava




msg:1573297
 2:31 pm on Sep 15, 2005 (gmt 0)

Well, once I turned targetting on, CTR actually dropped a little, but EPC and ECPM shot up. Go figure.

As a minor complaint - I usually see the same several ads displayed throughout the site. Probably can't be a good thing.

pflyers




msg:1573298
 3:25 pm on Sep 15, 2005 (gmt 0)

Can someone let me know where to find the code for this? the only thing I can find is "ad category"

My ctr is actually not that far off from adsense and that's with 3 out of 4 untargetted ads.

bnhall




msg:1573299
 3:38 pm on Sep 15, 2005 (gmt 0)

Go to Ad Setup - Ad Targeting (between Ad Layout and Ad Blocking on the submenu)

garyr_h




msg:1573300
 3:54 pm on Sep 15, 2005 (gmt 0)

After logging into YPN this morning I saw that I have already made A LOT more than what I did yesterday or any other day before. I then looked at the ads showing on my site... the targetting has worked on 'some' ads but not all, on the same page. On the tower ads two would be on target and the other two be something totally random.

I can only imagine what would happen if they were all on target...

pflyers




msg:1573301
 4:20 pm on Sep 15, 2005 (gmt 0)

I actually tried this, it didn't seem to work for me at all. 3 out of 4 were way off target.

If they can get the ads right this will be a good program.

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