From Greg Sterling at the Kelsey Blog [blog.kelseygroup.com]
Newspaper to Offer 'Simplified Search' Product
Search-engine marketing firm TrafficLeader, whose technology supports BellSouth’s “Real Search Engines Solutions,” announced a deal with the Houston Chronicle to sell search marketing to local businesses on a similar “flat-fee, guaranteed clicks” basis.
We had predicted “simplified search” would make its way into the newspaper arena before long. The deal represents the first formal announcement of such an arrangement with a U.S. newspaper.