So, is "the industry" once again going to let the SEs eat its lunch or is the industry going to deliver a model that moves it ahead of the SEs?
Have the aggregators yet to figure out that for the past decade they were the better tool for online B2B and C2B search?
Is the industry's unwillingness to "shed weight" and go direct as sign that its plan is to suck their current model dry whilst allowing itself to wither and die?
Wasn't the Google move not entirely predictable?
Is any one of the dinosaurs prepared to sit in a room, face down it's fate, and come out with anything that will assure that "the industry" is still something more than a whimper in 10 years?
For years I've argued that "if only" the industry would go direct - online - into B2B/C2B search "the industry" could have arrested if not killed the emergence of the SEs "for the same purpose" by staking a claim to the core of "profitable search": B2B and C2B.
My read: They still don't get it.
Dear aggregators: It looking like it's too late, but is it?
Wait. Wait! Is that BarryDiller.com is see moving in? Is BarryDiller.com going to make a move and acquire an aggregator? Is BarryDiller.com going to do what? He's going to put the data direct online, without charge? Without an immediate monetarization plan? He's simply going to deficit fund a direct attack to the core profits of so many other models? He's got a plan?
I see a need for "the industry" to take a leap and take its chances or die a slow death.
My guess: The industry opts for the slow death and BarryDiller.com opts for a big risk.