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Forum Library : Charter : Moderators: anallawalla & bakedjake & inbound

Local Search Forum

    
"Local Search Statistics" - 9 results in Google
"Local Search Trends" - 20 results in Google: What does that tell you?
Webwork




msg:1572713		 9:54 pm on Mar 8, 2005 (gmt 0)

"Local search data" - 977 results.

When was "local search" invented? Yesterday?

I'd really like to have an intelligent discussion and debate about the future of local search. I'd like to start with a decent data set.

Anyone know where I can find one? Google seems to be a bit troubled in finding any such data. At least such data being openly discussed on the WWW.

What number of what peopleare remotely (say more than 50 miles away) and locally (say within 10 miles away) searching for what specific or broad category of what commercially related goods or services?

Is such data available? Maybe I'm just searching the wrong terms?

Local where? Searching for what? From where? Anyone have a decent breakdown?

Let's talk the best available numbers and what that suggests about who should be doing what and how they should be doing it. The problem is, I'm having trouble finding anything that even approaches robust, in depth analysis.

I think I know part of the reason why. I think the numbers have extinction - for certain species - written all over them when you take a hard look.

 

bakedjake




msg:1572714		 11:28 pm on Mar 8, 2005 (gmt 0)

Give me specific demos and markets. What exactly do you want to know?

It's hard to give you meaningful data in aggregate out of thin air, but if you can be specific, I can try and get hard figures.

Give me a market and a vertical.

Webwork




msg:1572715		 12:00 am on Mar 9, 2005 (gmt 0)

I'd say the follow are the major areas of 'commercial search' or verticals. I may be missing a few in my haste:

Jobs
Real Estate (Homes, commercial)
Investing
Computers, Electronics (Consumer goods and business)
Software (Packaged, developers, ASP, etc.)
Medicine (Doctors, Hospitals, Medication)
Professional (Lawyers, Accounting, Engineers, etc.)
Travel (Hotels, Airfare, Ground Transfer, Rentals)
Education (College, University)
Food
Vehicles
Clothing
Gifts
Sales Lead Generation (Industrial, commercial)

Generally, I'd say "local search" is about "local consumption": Something I pick up from a local business and consume in my hometown OR something I consume/use "when I arrive locally". It could also include goods/services I purchase for someone else's consumption at a distant location. I don't include in "local search" general consumer mass market products that ship from a remote location to my home "if only by chance or price".

Markets?

Chicago
Atlantic City
Los Angeles
Des Moines Iowa
Trenton NJ
Atlanta
Phoenix
Detroit
Any city population 25-75,000 anywhere.

Feel free to add any city/vertical for which you have information.

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