|Google Local Search|
why these in the top 3?
Thanks in Advance for any replies.
The question is simple, the answer may not be.
I just became aware of Local Search so i searched <edit> "City + Vertical" and i see that 3 <edit> "Companies" are listed in the privileged position above all others.
WHY THESE 3?
These 3 dont rank high in Google Organic Search.
These 3 dont rank high in Google Directory.
These 3 dont have a lot of links or even very optimized sites.
What can i do to get my site to be one of the top 3?
[edited by: Chicago at 10:03 pm (utc) on Feb. 26, 2005]
[edit reason] Removed specific search string and replace with City + Vertical [/edit]
The 3 results that you see on the G serp, coincide directly with the top 3 results in the pure G local serp for the same search.
The top results in the pure G local serp bear little resemblance to traditional serps ranking or traditional opimized pages as the local algo looks keys in on different factors.
The G local algo, like the traditional G algo, has components which are not disclosed to the public. What we do know, however, is that G local crawls the web looking for identifable local data on your web pages, and looks to verify that data accross the web, specifically through authoritative yellow page properties, core data providers, as well as structured local directory sources. Therefore, there are components of the local algo with coincide with the principles of PageRank.
You also have to keep in mind that the G local algo has proximity (distance) scoring, which is extremely difficult to manipulate. Therefore you need to focus on *consistant* and *accurate* local data dissemination for your business, on your site, and accross local authorities pages, starting with the IYPs, and the major data aggregators like infousa, axciom and others.
There are a couple of other tricks, some of which have been mentioned in this forum, others can be deduced by continuing to figure out what the local algo's key in on.
Chicago, you wrote:
"The 3 results that you see on the G serp, coincide directly with the top 3 results in the pure G local serp for the same search."
YES, that is true. That is the question, not the answer. For this search:
<edit> removed search query
WHY do these 3 appear at the top where it says "Local results for photographer near Tucson, AZ"? They dont rank well in the organic listings. Nor do they rank well in the G Dir.
IF THEY DID rank well in those listings, then there's no question. The question is WHY THESE 3 who have NEVER had any success in G and all of a sudden are given Royal Prominence in G Local.
This is the question. What is there about G Local that seems to have nothing to do w/ G or G Dir. Note: <edit> [My client] does well in G and G Dir, but he is almost invisible in G Local.
[edited by: Chicago at 10:19 pm (utc) on Feb. 26, 2005]
I appreciate your inquiry, but please go back a reread my post. Specifically my reference to proximity (distance scoring), data source references, verified yp data, on page local data, and consistant local data accross other structured local data content providers.
Thank you Chicago,
"I appreciate your inquiry, but please go back a reread my post. Specifically my reference to proximity (distance scoring), data source references, verified yp data, on page local data, and consistant local data accross other structured local data content providers."
I glossed over that pp, b/c the only term i really understand in there is "proximity" and i dont see how proximity relates to why these 3 are on top -- would this mean proximity to ME? I am in North Carolina and they are in Tucson, AZ.
Aside from "proximity", i do not understand one word of the rest of these terms:
data source references
verified yp data
on page local data
consistant local data accross other structured local data content providers
I can make wild guesses on a couple of them, but this remains w/o meaning to me. THIS MAY WELL BE THE FULL AND CORRECT ANSWER, i just do not understand any of these terms.
It is NOT your place to do remedial education. I appreciate deeply the time you have taken to answer my question. Now i will try to educate myself on what these terms might mean.
Thanks so much, Will.
data source references = InfoUSA, Axiom
verified yp data = Superpages, yellowpages.com (includes smartpages and realpages)
on page local data = is the address of the business on web site? For example, footer is a good place.
consistant local data accross other structured local data content providers = Other major directories or notable sites where this business might be listed with it's address.
Money Man, thank you! I appreciate your help greatly. Now that i see examples of these terms, i will be able to understand them. I would never have figured them out w/ a hand.
right on the *money*
added> money's list companies are great examples. one should not stop with these companies alone. each category has many providers from data, to yp, to authoritative local- the best will work to identify and work with all these sources and focus on consistancy, accuracy and comprehensiveness. Especially, for the current Google.