homepage Welcome to WebmasterWorld Guest from 107.20.34.144
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Search Engines / Local Search
Forum Library, Charter, Moderators: anallawalla & bakedjake

Local Search Forum

    
Sony Puts Pizza Ordering in Videogames
Sony Puts Pizza Ordering in Videogames
MoneyMan

5+ Year Member



 
Msg#: 75 posted 8:02 pm on Feb 25, 2005 (gmt 0)

[story.news.yahoo.com...]


Type the command "/pizza" while playing Everquest II, a fantasy game with 330,000 active players, and get the Pizza Hut Web site, where you can place orders for delivery

Nothing mind blowing here, and I'm not too certain as to how successful this will be (especially the grander vision Sony's says in the article).

It's just a little nugget that I found interesting. More evidence of local products/services search technologies and there further integration into non-traditional mediums.

Thoughts/comments?

 

Chicago

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 75 posted 5:50 pm on Feb 26, 2005 (gmt 0)

>>More evidence of local products/services search technologies and there further integration into non-traditional mediums.

True.

Yet, MoneyMan, i simply don't know what to think of this product positioning strategy.

A tiny part of me says cool, but a big part of me says ~give me a break.

>>caution is required as the game doesn't pause while you're ordering.

Not being a game player I am at a disadvantage, but isn't the target market here teens?

If teens are permited to make decisions like ordering a pizza for lunch or dinner without parental consent, I am just a bit out of touch.

If it isn't a teen making these decisions, I would suggest to these young adults, to pause the damn game for a minute, and order your damn pizza - no anchovies pls.

MoneyMan

5+ Year Member



 
Msg#: 75 posted 9:38 pm on Feb 26, 2005 (gmt 0)

Completely agree on this specific instance of integration. I think it's a bit forced and I personally don't see much advantage.

To me, that fact, and that this is a major company, just epitomizes how disjointed the local search market place is. Everyone’s vying for a piece right now – some much better than others.

eWhisper

WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 75 posted 7:00 am on Feb 27, 2005 (gmt 0)

The average EQ player is 26.3.
63% of players have a household income above 30k.
The average player spends around 22 hours a week playing.

Does that put a different spin on the demographic targeting?

MarkHutch

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 75 posted 7:24 am on Feb 27, 2005 (gmt 0)

Now if Webmaster World would just install such a link, the world would be perfect! :)

MoneyMan

5+ Year Member



 
Msg#: 75 posted 7:39 am on Feb 27, 2005 (gmt 0)

Thanks for the clarification on demo information eWhisper.

Does that put a different spin on the demographic targeting?


The demographic targeting is not where I see the shortfall in this product. I would think that Sony knows their audience base very well. I just question the interjection of such a technology on into this type of medium and whether there will be adoption.

I'm sure Sony did their research on this too. So who knows.

Then again, they are the master's of smart technology that doesn't adopt - betamax, minidisks...

Ehh just some radom late night thoughts. I think I'll go order a pizza. :)

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 75 posted 8:56 am on Feb 27, 2005 (gmt 0)

It's product placement, it allows you to keep playing without having to break to get food. But it's hard to eat AND play, in my experience (food spills all over the place).

killroy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 75 posted 11:07 am on Feb 27, 2005 (gmt 0)

Enter the water resistantcontroller and free easy-whipe pack with each pizza...

True intergration would be to walk up to an ingame NPC to place your order... now THAT would convert ;)

SN

Milamber

10+ Year Member



 
Msg#: 75 posted 7:02 pm on Mar 2, 2005 (gmt 0)

True intergration would be to walk up to an ingame NPC to place your order... now THAT would convert ;)

lol that'd be amazing, but then you could only order pizza from certain places in the game world.

cooldoug

5+ Year Member



 
Msg#: 75 posted 10:06 pm on Mar 3, 2005 (gmt 0)

Yeah thats cool, order pizza while playing a little Everquest!

garyr_h

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 75 posted 3:33 am on Mar 6, 2005 (gmt 0)

To me it's a great idea. I'm sure the coding for the programmers wasn't much at all and I bet they get a nice sum of money from pizza hut.. at least for referalls.

For those who don't know about this command or aren't old enough to make such a decision it shouldn't matter.. it doesn't play down the game at all.

Personally if Diablo II had the same thing I would use it...

seindal

10+ Year Member



 
Msg#: 75 posted 8:31 am on Mar 6, 2005 (gmt 0)

I wonder how many people will start the game just to order a pizza :-)

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Search Engines / Local Search
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved