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Direction of Local Directional Online Ad

 11:26 pm on Feb 18, 2005 (gmt 0)

As for the kinds of businesses that will take advantage of local digital directional advertising, Kelsey expects 63% of the $5.1 billion expected for 2009 will be claimed by national businesses and the remaining 37% will be claimed by small businesses.

Kelsey/eMarketer [kelseygroup.com]



 3:12 am on Mar 6, 2005 (gmt 0)

I think those running local search need to be careful though in not letting advertising dollars make it "national". When I search for: cameras in tampa florida on a *local* search engine, I want to see local retailers. If I wanted a list of national stores, I'd search the regular engine.


 7:12 pm on Mar 7, 2005 (gmt 0)

What about your local Ritz Camera? Would you want to see them? I would. OTOH, I do get frustrated by some national debris littering the local search scene.

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