homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Search Engines / Local Search
Forum Library, Charter, Moderators: anallawalla & bakedjake

Local Search Forum

Some 2005 Predictions from Kelsey
Consolidation and shake out among Yellow Page providers expected

10+ Year Member

Msg#: 35 posted 11:04 pm on Jan 6, 2005 (gmt 0)

From Kelsey:

At least one more major phone company will offer its directory division for sale. Already, Telstra in Australia has hinted it will spin off its highly regarded Sensis division. The Kelsey Group also expects to see at least one U.S. telecom takes steps toward selling its directory unit. * The shakeout in the U.S. competitive directory publishing industry will accelerate, as third and fourth players in some markets will drop out as advertisers consolidate their spending with the top one or two publishers. * A clear distinction between customer-driven and product-driven companies will emerge, as the more progressive organizations recognize that longevity in directories requires a new attitude toward the customer. * More cross-media deals among newspaper and classifieds and Yellow Pages will occur, as the two media seek to broaden their base of content as well as customers. * Competition between search engines and directory publishers will increase, as search engines accelerate efforts to define themselves as a medium for SMEs to reach local customers. While directories strive to emulate search engines, they will leverage their own strengths in local content and sales coverage.

Full Press Release [press.arrivenet.com]



WebmasterWorld Senior Member 10+ Year Member

Msg#: 35 posted 11:29 pm on Jan 7, 2005 (gmt 0)

Thanks for the link. Some interesting thoughts there. Many of which we have addressed and will continue to address.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Search Engines / Local Search
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved