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Car Search / Google Base / Local / Mainstream Serps all integrated
"location car make" brings up new search box in normal serp

 3:50 pm on Apr 14, 2006 (gmt 0)

I did a search for "location car make" without the quotes and this came up

<removed link>

it lead to this

<removed link>

So they are now, at least in the auto industry, working to integrate normal serps, google maps & google base.

They are pulling all of these cars from third party sites. Now to find out if the individual car dealerships can upload thier inventory automatically and get thier own websites listed.

Anyone seen anything like this in any other industry? Real Estate maybe?

[edited by: Chicago at 1:01 pm (utc) on April 25, 2006]
[edit reason] needed to let this important discussion continue [/edit]



 4:53 pm on Apr 14, 2006 (gmt 0)

I have seen these flash-ins for Real Estate, Jobs, and recipes. Try a search for $CITY Real Estate, $CITY jobs, or just plain recipes (no location descriptor).

You should be able to upload your vehicle inventory directly to Google Base using their bulk upload process (they support a bunch of different formats). I have not done this myself yet though (I have no cars to sell) but it was relatively painless for other types of content.



 7:28 pm on Apr 14, 2006 (gmt 0)

They are pulling all of these cars from third party sites. Now to find out if the individual car dealerships can upload thier inventory automatically and get thier own websites listed.

I dont believe they are pulling from other sites, but 3rd party sites uploading the data. Dealers can easily upload their own inventory.

The problem Gbase has right now is with 3rd party sites uploading the inventory of others. This is turning into a dupe content nightmare for google.


 8:45 pm on Apr 14, 2006 (gmt 0)

>>This is turning into a dupe content nightmare for google.

I expect that G continues to tweak the Gbase Algo to favor data from authority sources for Gbase to address this issue. Conceptually I don't believe it is much different than dealing with spam on G proper.


 8:47 pm on Apr 14, 2006 (gmt 0)

I see what you mean on dupe content nightmare. I dug deeper and it has the same cars over and over from third parties. I'm sure it something they will have to correct soon by vin verification for cars and other ways for other sectors like addresses for real estate.


 8:54 pm on Apr 14, 2006 (gmt 0)

So, this is some very interesting stuff. G started doing this a little while ago with some major headings like jobs and real estate.

Gbase is one of the most important but least talked about and understood search utilities.

Yet, many savvy vertical and local aggregators are already rountinely uploading data to Gbase. As a result, their content is showing up in some of the most important positions in search. And like you show Jeremy, even at the top of the serps for explicit local queries, notwithstanding being crawled, contained with the traditional serps, and need i say pure local utilities.

We saw the same segmentation (seperate the utility) and then integration (bring it back together) with pure local search results in traditional serps. Surely Froogle, has the same qualities. And Yahoo has for a long-time acted in this manner with their Inside Yahoo Channels like auto, real estate, travel and many more.

Gbase is really the beginning of a different animal however. Currently G base already feeds search, froogle and local. It is the consolidated distributed data and content system. It is internet classifieds on steriods. It in itself is a multi-billion dollar proposition.

At the same time, Gbase currently has the same organic and surely idealistic qualities that founded google.com. There is no stopping its growth. The only question is what will it look like in the end. What does it mean as a destination vs. an integrated part of natural search. Does it compete with the vertical aggregators? Does it compete with eBay? Does it compete with CraigsList? Newspapers Classifieds? Weekly trade pubs? Does it feed them? At what point will monetization occur? Etc. Etc. Etc.

Clearly there is an ownership of inventory consideration right now that needs to be crossed as Kirby raises. We all know for example that the MLS database certainly isn't proprietary to all those that push it under their interactive skin.

In the interim, a very neat little opportunity exists, just like it has for a long time with local.

Recently, I heard someone use a term that best exemplifies data and search in the coming years... it was referred as the 'atomization' period. ~separating something into fine particles.

that something is your content. its seperatation is absolutely necessary for its dispersion. it is the controlled and comprehensive dispersion of content that lets it live in breath in critical utilities like Gbase and Local, on and on.

We used to think that off-site optimization meant getting links. For me, off-site optimization is about atomization, which happens to include links. Gbase is an important part of this understanding.

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