I thought some of you would be interested in the relative click through rates for adverts that appear on our local search properties.
This is a small sample of just 10,000 click throughs from earlier this month but the pattern seems to be clear. It should be noted that the pages may have had anything from 1 to 15 adverts on, no adjustment has been made for pages with less than 15 adverts, it's purely how many clicks were made on the relevant positions.
Some of you may recall the research that showed Overture and Google relative click through rates so I have provided this list as relative to click through against position 1:
Thanks for the clarification. My second reading of that worried me into thinking all your traffic...and more and more web traffic was responding to ads and not organic listings.
That is awesome data. Again, I'm only sorry I can't add to the information, in that I don't analyse that way. I've been lazy on PPC.
In my case I get a huge ROI on return on clicks. My sale/service are so much higher than costs per click.
My ads tend to run anywhere from 1-6 and frankly I can afford to move them all to the top for my main business site.
BTW, I'll come back w/ a reference to an interesting analysis tool I saw something about. Its oriented toward retailers and seems to do a lot of data crunching relative to click through rates, product, profitability, time of year, etc. to assist retailers with PPC strategies. (But then again I'm not 100% sure just as I wasn't sure about your information) LOL