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TV and Local Advertising
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msg:1572047
 4:19 am on Jan 11, 2006 (gmt 0)

An excellent article from MediaWeek [mediaweek.com] on TV, Newspapers, the Internet and the services market.

There have been very few national advertisers that have engaged in local online advertising in a meaningful way," he said. "The missing piece is that agencies which represent national clients don't have a way to process it."

 

ken_b




msg:1572048
 5:01 pm on Jan 12, 2006 (gmt 0)

On the Kelsey blog there is a piece, dated yesterday, titled "Cable Ad Buying for Local Business" about a company offering spot purchases for local businesses.

Itís a self-service platform where SMEs can choose markets, vertically specific creative ... the desired distribution and scheduling (based on algorithm-driven recommendations).

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