YellowPages.com (YPC) has partnered with Y! in a deal that enables distribution of YPC ads on Y!Local and Y!YP properties. Add this to YPC's switchboard and aol deal, amongst other deals, and one gets the sense that YPC is on its way to being amongst a few leaders in the local search marketplace.
great question. and certainly rich strucutred data collection hasn't historically been the core competency of the iyps or other similar aggregators of smes.
the ypc - ylocal inventory is going to be sponsorship based. in other words this is not algo generated business profiles, but preferred placement probably as a business card that is served in traditional ppc positions above algo based result sets.
this does not mean however that they don't need a solution for richer data collection and better organic distribution of that structured and rich advertiser data.
Is there any word on where the YPC ads will be injected? Are they going to mix with Yahoo PPC ads at the top of the page? Or, perhaps they will be mixed in with the "natural" results? Either way, will be interested to see what impact this has on prominence of ads directly placed with Y! for the space.