homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Search Engines / Local Search
Forum Library, Charter, Moderators: anallawalla & bakedjake

Local Search Forum

YPC partners with Y!

WebmasterWorld Senior Member 10+ Year Member

Msg#: 258 posted 8:24 pm on Jan 6, 2006 (gmt 0)

YellowPages.com (YPC) has partnered with Y! in a deal that enables distribution of YPC ads on Y!Local and Y!YP properties. Add this to YPC's switchboard and aol deal, amongst other deals, and one gets the sense that YPC is on its way to being amongst a few leaders in the local search marketplace.

YPC and Y [prnewswire.com]



WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 258 posted 4:09 pm on Jan 8, 2006 (gmt 0)

Is YellowPages.com going to collect more data for the Local Yahoo distribution?

YP uses a lot of 'business card' displays, and not the full business data(like hours of operation, etc) that Yahoo will display.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 258 posted 4:17 pm on Jan 8, 2006 (gmt 0)

great question. and certainly rich strucutred data collection hasn't historically been the core competency of the iyps or other similar aggregators of smes.

the ypc - ylocal inventory is going to be sponsorship based. in other words this is not algo generated business profiles, but preferred placement probably as a business card that is served in traditional ppc positions above algo based result sets.

this does not mean however that they don't need a solution for richer data collection and better organic distribution of that structured and rich advertiser data.


10+ Year Member

Msg#: 258 posted 4:35 pm on Jan 9, 2006 (gmt 0)

Is there any word on where the YPC ads will be injected? Are they going to mix with Yahoo PPC ads at the top of the page? Or, perhaps they will be mixed in with the "natural" results? Either way, will be interested to see what impact this has on prominence of ads directly placed with Y! for the space.


Msg#: 258 posted 7:17 pm on Jan 9, 2006 (gmt 0)

Waste of money and the Yell is built for advertiser's who have a spare 8k to blow. Not my cup of tea and to think they have a cheek to charge more than a Yahoo listing.....

Yet Yahoo goes into cahoots with them - god it makes me sick, these leaches would sell their mothers to make a profit.

eeek yuck, (leaves a nasty taste in my mouth)

Global Options:
 top home search open messages active posts  

Home / Forums Index / Search Engines / Local Search
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved