homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Search Engines / Local Search
Forum Library, Charter, Moderators: anallawalla & bakedjake

Local Search Forum

Local doesn't have to mean small

WebmasterWorld Senior Member 10+ Year Member

Msg#: 210 posted 2:53 pm on Nov 3, 2005 (gmt 0)

I get the impression that most people outside of Local Search see it as only for small businesses that serve markets where purchases are relatively low cost (say up to the cost of re-modelling a bathroom).

I was looking at some internal stats today and found some very interesting data.

A specialist (and very high cost) service that we promote for a company (which they send people to the client almost anywhere in the world) is still attracting over 25% of searches with a local identifier (from PPC data, we put local stuff in to test).

It seems people are getting used to putting in a locality and even do it when it makes less sense to.

Have you experienced anything similar?



WebmasterWorld Senior Member 10+ Year Member

Msg#: 210 posted 3:32 pm on Nov 3, 2005 (gmt 0)

>>Have you experienced anything similar?

Sure. Start with the big DMAs and create landing page strucutures condusive to geo tendencies. at minimum grapping geo qualifiers for companies, non-local, local, whatever, is for many a "why not" consideration.

and as an aside note, i don't know a single local internet marketing company that does not make the majority of their revenues through LARGE companies.


10+ Year Member

Msg#: 210 posted 3:35 pm on Nov 3, 2005 (gmt 0)

There are no doubt larger spending advertisers that take advantage of local search and have for years (real estate, lawyer, etc). In fact this is what many at WebmasterWorld have exploited for years. Itís the much easier and more profitable low hanging fruit in optimization and PPC.

The "hype" and discussion, however, given to local search in the past 1.5 years is related to the massive (10 - 20 million) SME market moving into this advertising medium. In aggregate, that is where the big dollars will be.

In the end, when you get down to brass tacks, everyone starts with the most profitable advertisers (which happen to be roughly the same in the print yellow pages).

Global Options:
 top home search open messages active posts  

Home / Forums Index / Search Engines / Local Search
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved