homepage Welcome to WebmasterWorld Guest from 50.17.86.12
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Search Engines / Local Search
Forum Library, Charter, Moderators: anallawalla & bakedjake

Local Search Forum

    
Yahoo Local Search Technology
Does Yahoo geographically locate via IP Address?
bayzing

5+ Year Member



 
Msg#: 206 posted 10:49 pm on Oct 30, 2005 (gmt 0)

Does Yahoo use the IP Address technique that Google uses to determine the location of the individual who is running the search query? I assume they do, since you can specify a radius around a specific address in Yahoo Local Search Marketing. Can anyone answer this question? If Yahoo doesn't use the IP Address technique, how do they identify the location of a random web user (that has never registered with Yahoo) but uses Yahoo to search for products or services.

 

Ridman

10+ Year Member



 
Msg#: 206 posted 9:56 pm on Oct 31, 2005 (gmt 0)

I do not know but I would guess they use the geo-targeted IP address technique.

arinick

5+ Year Member



 
Msg#: 206 posted 3:44 pm on Nov 1, 2005 (gmt 0)

Hi bayzing-

While I would certainly assume that Y! is gathering this information for other uses (why would they not?), I don't know of a current example of them using this in their search results.

To demonstrate-- do a search for the word 'plumber' then a search for 'plumber city, state'. Only the latter will trigger localized results (it should be noted, for some major metros tested the phrase ordering 'city keyword' resulted in local results, but these seem to be hand-picked by Y! and don't work for most terms/cities).

As far as I know, Y! is still matching known cities, neighborhoods and zip codes to the radius selected by advertisers, and matching to the geoqualified search phrases that occur (in the proper format).

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Search Engines / Local Search
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved