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YP Category Usage Percentages
inbound




msg:1572506
 7:34 pm on Oct 9, 2005 (gmt 0)

I just completed some research based on a variety of industry data, here are my rough figures for overall offline YP category use. It should not be a shock to many of you but I thought it might help some people in search of general data. Take your pick on the number of lookups, 15 Billion seems a nice round figure for the year.

% - Category

15.6 - Health
14.2 - Food
13.8 - Automobiles
10.2 - Shopping (Consumer)
7.1 - Construction
4.2 - Supplies (Business)
3.6 - Finance & Insurance
3.5 - Home & Garden
3.4 - Professionals
3.2 - Entertainment
2.9 - Travel
2.5 - Beauty
2.2 - Pets
1.9 - Government
1.8 - Education
1.5 - Repairs
1.4 - Transport & Haulage
1.1 - Property & Real Estate
1.0 - Utilities & Fuel
1.0 - Domestic Cleaning
0.7 - Business Services
0.6 - Media
0.5 - Communication
0.4 - Weddings
0.4 - Motorcycles
0.4 - Employment
0.3 - Boats
0.3 - Agriculture
0.3 - Small Package Delivery

 

freaky




msg:1572507
 7:42 pm on Oct 9, 2005 (gmt 0)

Kwel INBOUND you have done a great research it would surly help some of those webmasters in YP or Portal related :-) keep it up good job - Thanks

Chicago




msg:1572508
 8:05 pm on Oct 9, 2005 (gmt 0)

this was a couple of weeks ago: [ypassociation.org...]

inbound




msg:1572509
 8:19 pm on Oct 9, 2005 (gmt 0)

The data goes as far back as early in the year. I did more intense research of offline and online percentages for internal use and thought I'd share some of the less sensitive data. The offline list is not secret, it's just presented in a different way from some much longer lists (Top 300 etc).

I maybe should have stated that there are some significant differences between online and offline patterns.

Also, the online data that I have comes from the UK so it may not be of use to many of the US-based folk on here.

Chicago




msg:1572510
 8:44 pm on Oct 9, 2005 (gmt 0)

thanks inbound.

Cule




msg:1572511
 9:56 pm on Oct 10, 2005 (gmt 0)

Maybe this list could also provide some nice figures:

[surewest.com...]

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