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Verizon Local
slipping under the radar
MoneyMan




msg:1571545
 5:30 pm on Oct 6, 2005 (gmt 0)

So I was on superpages.com recently and noticed in their City Pages [superpages.com] section that they have local event data. After a little more digging, I found that Verizon has a separate destination called VZLocal [vzlocal.com] which is Verizon's take on a separate city guide/local search site a la YLocal.

This site was new to me and from what I can tell hasn't gotten any press and it hasn't been up for very long. The domain was registered in March of this year if thatís any indication. I know that Superpages.com had the redesign in July but I don't recall this being in place then Ė it may have been.

Here are a few comments on my initial pass:

-It's definitely a first release. They have good local business content provided by superpages.com of course. But from there it lacks much depth.

- Events:
They have local events but they are pretty sparse and from what I've seen are only the major local events that are yearly. They don't list the acutal dates or any detail of the event, just the approximate month the even takes place.

- WiFi finder:
This is an interesting little tool that has quite a bit of data from my brief searches. In fact you could rename this site "VZWiFiFinder.com" and it would probably be more appropriate.

Generally speaking, this move is expected and I know the other YP players currently do or will shortly have community-based local search site in the works. It will be interesting to see how they stack up against the SE's. I'm sure the pure-play community sites will start to get scooped up in acquisitions by the YP's to fill the content and user-base seeding need and get sites like this some traction. Itís a tough road to tread for big YP companyís.

Interesting times.

 

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