|Y! Local Algo |
Y! Local Algo is now using actual web page content to determine local relevancy and ranking in certain search conditions.
The web site content is being pulled in as the description in the local listing and the theme and content of the web site itself is having a significant impact in the scoring of the algo in certain conditions.
For certain searches without numbers of structured results, Y!local pulls in a new form of traditional web search regarding 'keyword' around your area.
It'll be interesting to see what happens with that algo.
On an unrelated subject, I think that all of the local providers think that Chicago is the capital of local search. I'm from the UK but always use Chicago when asking for US results, TrueLocal use Chicago as their townname example, LocalLaunch is Obviously Chicago based and I've seen Chicago used so often that it's almost getting freaky.
Are there any other Chicago-based Local Search folk?
So, in this instance, is it better to have or not have a website listed in your profile?
Many small businesses can do local advertising without a website at all, if onsite is being used, is this putting them at a disadvantage?
inbound-- interesting observation, I'd love to see Chicago become the global hub for local search-- especially after missing out on most of the "boom" from the "boom and bust" everyone else had. Chicago is a city of neighborhoods like no other in the US, which may be (along with lots of traditional old-fashion advertising money) why you have noticed it used in this current drive.
Chicago & eWhisper- this latest generation of the Yahoo algo is interesting, indeed. There are many opportunities to wisely place your keywords, some of which are less obvious than others. Also, there is absolutely a noticeable heirarchy of value to where the keyword is put. I have yet to see a single result set where keywords/theming from website content were enough to trump keywords in any of the major elements of the listing itself.
Speaking as TrueLocal and not as Jake
|Are there any other Chicago-based Local Search folk? |
TrueLocal is not actually based in Chicago. We're based in Canada. We're just a US local search engine. ;-)
Chicago is our second biggest market by query volume, and since it's a bigger city than our first biggest market by query volume, we decided to use it for all of our example queries. Plus, I know the city well, so it helps. :)
|Y! Local Algo is now using actual web page content to determine local relevancy and ranking in certain search conditions. |
Just for the record, we've been doing this for almost a year now.
|Many small businesses can do local advertising without a website at all, if onsite is being used, is this putting them at a disadvantage? |
We allow the businesses to enter keywords that are indexed as part of the ranking formula. These keywords are roughly weighted at the same level as webpage data.
Yes, but only in limited circumstances. In our case, at least, there are certain "URL groups" that we trust more than others, and consequently, the webpage data from those sites is weighted more heavily than webpage data from others. One of those groups are URLs that have passed our auditing process.* Another of those groups are franchises and multiple location businesses.
* Note: we audit for validity of local presence, not for spam, blackhat, etc etc etc.
I'm curious to know what your top markets by query are. Can you share? Top 3? Top 5?
It's interesting that the #1 query market is smaller than Chicago. Is that SF?
Our largest markets make perfect sense to us, but may not to others, as they correspond with our offline advertising campaigns. In no particular order, our top 5 markets are:
San Francisco doesn't make the top 10 for us. We attribute that mostly to competitive reasons.