For business owners with 10 or more locations, submitting a business listings feed is an easy way to get all your stores on Google Local.
Like a product feed, a business listings feed is a tab-delimited text file that you can create with any text editor or convert from a spreadsheet program. You can submit your business feed via File Transfer Protocol or directly through the Merchant Center.
we have quietly been testing the froogle feed for local for a couple of weeks and we have been running into problem after problem. moneyman or ewhisper can speak better than i to the problems we have been having.