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Wanting to get into the local market. How?
MadScientist




msg:1572762
 8:06 am on Jun 23, 2005 (gmt 0)

Hey guys- been lurking around the site for a few days, and am thinking that this local market niche is the way to go.

My questions are- how do you go about getting the database information for a local yellow/white pages? In what form does this data come to you? Are there updates, or is it up to you to keep your information up to date? What is the cost of acquiring such information? Is it feasible to offer this directory service as a small part of your overall content, or is this a huge undertaking in itself?

I'm not sure if this is the correct forum, but you guys seem to be the gurus of the 'local' scene.

Thanks!
-The MadScientist

 

Chicago




msg:1572763
 1:38 pm on Jun 23, 2005 (gmt 0)

Welcome to the Local Search Forum MadScientist. You are in the right place.

>>how do you go about getting the database information for a local yellow/white pages?

There is advertiser distribution and then there is business data licensing.

If you want to distribute advertisers you can strike a deal with groups like epilot/interchange that will allow you to easily display their advertiser base (rev share)along with their core business data. In regards to data there is really only a handful of providers that are able to provide you with a comprehensive data set to license. They include GeoSign, Acxiom, and InfoUsa. You can license their data for display in your utilities.

>>In what form does this data come to you?

In traditional data transfer forms.

>>Are there updates, or is it up to you to keep your information up to date?

There are updates and often the cost of the license coorelates to the frequency of updates.

>>What is the cost of acquiring such information?

It varies according to your needs. It isn't inexpensive however.

>>Is it feasible to offer this directory service as a small part of your overall content, or is this a huge undertaking in itself?

Don't know what you are doing, but it is possible.

I recommend you first check out the epilot/interchange platform that can give you a very inexpensive way at advertiser data and an acxiom feed.

GeoSign has great data too that contains more data points like URLS.

MadScientist




msg:1572764
 7:56 pm on Jun 23, 2005 (gmt 0)

>>It varies according to your needs. It isn't inexpensive however.

Can you give me a ballpark on what the cost of this data may be (based on your experience)?
$1? $1,000? $1,000,000?

I would be looking for all of the white/yellow pages in a rural county in alabama, with links to any websites of the advertisers.

Is this data "editable"? Could I leave out the URLs for the businesses, and then sell these people a small online presence linked from my site?

This website is in the works- and I want to know if we should come out of the gate offering this feature, or if it would be more, "economical" to offer this once the site is "rolling".

Chicago




msg:1572765
 12:35 am on Jun 24, 2005 (gmt 0)

between $4-50+k annually depending on what you need. call them and you can decide which package makes sense based on what you are trying to accomplish.

they provide data to major search engines and they provide data to niche directories. their products will differ dependant the total amount of data you want (data points) and the frequency of updates.

keep in mind that these people slice and dice for a living. some like in the case of info usa have been providing business lists for many many years. when you publish the data the agreement changes.

figure out what you want and call all the companies that i gave you above.

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