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Optimizing a Directory for National vs. Local Search
Can it be done?
pdivi




msg:1572863
 5:33 pm on Dec 7, 2004 (gmt 0)

I pay an industry directory a premium for a "National" listing. On the directory site itself, there is no distinction between the national and local listings -- they all appear in the same section. I asked the people who run the site how they justify the premium -- they said that national listings (landing pages) are "optimized nationally" on the search engines, whereas local listings are only optimized locally.

I understand how a landing page can be optimized for a local market using local keywords, but how can a page be "optimized nationally"? Sounds like a scam -- although the listing is producting results, so I don't want to upset things if their claim makes any sense.

 

Chicago




msg:1572864
 4:44 am on Dec 8, 2004 (gmt 0)

pdivi,

thanks for the post.

>> there is no distinction between the national and local listings -- they all appear in the same section.

>>whereas local listings are only optimized locally.

unfortunately, i am confused as the above appear to be contradictory statements.

i can imagine some viable scenerios, but i need to look at it. if you sticky me i will take a closer look.

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