Yea, that is a strange way to handle what should be opt-in dynamic title insertions. This is their example:
Local Match advertiser: Joes Sporting Goods
User's search request: Golf balls
Advertiser's new title with keyword enhancement: Joe's Sporting Goods: Golf balls
An even more significant *enhancement* may be this:
Website Displayed with your Locator Page
"If you have a website and provided a URL when creating your listings, the Local Match Locator Page will begin displaying your website along with your business information and map."
The key word here is *along* - they showed me an example of this and I like it. It provides the benefits of the locator page along with your web site in a single view. Many of us had been previously frustrated with the inability to show a client's web site for overture local match.
