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Local Online Spending Soars 28 Pct.
Chicago




msg:1572514
 3:53 am on Mar 31, 2005 (gmt 0)

Borrell: Local Online Spending Soars 28 Pct.

Local online advertising is exhibiting explosive growth, boosted in a large part by old media, said a new report from Borrell Associates.

Spending on local online advertising reached $2.7 billion in 2004, up 28 percent from the previous year, according to the report.

MediaWeek [mediaweek.com]

 

MoneyMan




msg:1572515
 3:56 am on Mar 31, 2005 (gmt 0)

It's all just hype. ;)

JeremyL




msg:1572516
 9:34 pm on Apr 3, 2005 (gmt 0)

It's all just hype.

But I suspect the media hype of local search is one of the reasons for the increase. Of course the increase in ROI justifies the increase spend also.

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