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|Local Online Spending Soars 28 Pct. |
Borrell: Local Online Spending Soars 28 Pct.
|Local online advertising is exhibiting explosive growth, boosted in a large part by old media, said a new report from Borrell Associates. |
Spending on local online advertising reached $2.7 billion in 2004, up 28 percent from the previous year, according to the report.
It's all just hype. ;)
But I suspect the media hype of local search is one of the reasons for the increase. Of course the increase in ROI justifies the increase spend also.
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