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Local Search: Convert and Win
MoneyMan

5+ Year Member



 
Msg#: 100 posted 2:28 am on Mar 22, 2005 (gmt 0)

ClickZ article [clickz.com] on the power of local search, "Local Search: Convert and Win"

My favorite part:

I watched local search conferences emerge and scoffed at the research. I believed their growth figures were self-serving and grossly exaggerated. Local search was myth, a market hyped by those hoping to profit from carving out a niche using location. Its professed power didn't accurately reflect the market's reality. Man, was I wrong.

"My ROI on local search advertising is literally 10 times better than my Yellow Pages ad."

With those words, my dad changed my opinion of local search.


 

Chicago

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 100 posted 6:40 pm on Mar 22, 2005 (gmt 0)

From my experience, individuals, much like Fredrick, view Local Search as a distinct discipline from Search Marketing. This is a significant mistake.

Arguments that question the validity of the Local Search marketing marketplace might as well question the search marketing marketplace as a whole.

Wake up call: Local Search is about local targeting.

My question is where has he been directing his clients dollars all along? Oh shoot, I forgot, they do not deal with small clients - it was his dad...

Well, anyway, I am happy to see that Fredrick gets it now. We appreciate his seasoned grasp of the obvious.

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