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Macromedia CEO works towards opening a dialogue with search engines

 6:48 pm on Mar 9, 2003 (gmt 0)


"Rob Burgess, Macromedia's chairman and CEO, said the company is talking to major search engines, including Google and AltaVista, to help make it easier for their Web page crawlers to index the graphically rich pages of Flash Web sites."



 7:05 pm on Mar 9, 2003 (gmt 0)

Hmm... Seems like this article had three points of interest. The first one was about securing adoption of Macromedia's developer kit by Google. I haven't looked into that yet. Is this some kind of cloaking?

The second point is related to the third point in that Macromedia may have concerns that Flash developers may be waking up that they are being left behind in regard to PPC ad revenue:
As the economics underlying the search engine market have grown more attractive..., thanks to advertiser-sponsored links that appear with results

The third point is that they may feel threatened by PPC, and are renewing their promotion of Flash as an advertising vehicle:
Members of the initiative include Web portal Yahoo, advertising agency OgilvyInteractive and ad technology company DoubleClick.

Yahoo, Doubleclick, and Ogilvy stand to lose if Google's contextual advertising catches on. Some folks are feeling uneasy and I think that this is the most interesting message, read between the lines of this news item.

[edited by: martinibuster at 7:10 pm (utc) on Mar. 9, 2003]


 7:10 pm on Mar 9, 2003 (gmt 0)

> I haven't looked into that yet

All it does is convert flash content to html on the fly. The best part is the resulting HTML page doesn't have a title tag. :)

Here's a sample right from their kit:

<meta http-equiv="content-type" content="text/html; charset=utf-8">
<a href="http://www.macromedia.com">http://www.macromedia.com</a>
<p>Contact Us
<a href="http://www.macromedia.com">http://www.macromedia.com</a>
<a href="http://www.macromedia.com">http://www.macromedia.com</a>
<p>The End of Compromise

The Stiletto answers questions no one dared to ask. Can you make a performance electric car? Can you make a luxury car affordable? Can you make a small car safe? Can I drive from LA to Vegas in an electric car?

Z.E.V. has an answer: Yes.</p>

I suppose with this you'll get better results than without, but with the lack of a title flash sites will still get very poor results.


 7:18 pm on Mar 9, 2003 (gmt 0)

Yes i think you are spot on martinibuster. Google and OVs move to content based text ads will be a real challenge to that curious triad (or quadrangle - a software company with a stake in rich media/flash ads, the biggest deliverer of the same, one of the world's most powerful advertising agencies, and the original ad network that brought us banner ads!) who have and plan to bring us lots of those "rich" media ads. Somebody should tell them the web is not TV. it took a while to come, but their future is starting to look rocky.

Perhaps the only people to REALLY benefit from those intersitals, rich media ads, and such are advertising agencies and the software companies (and maybe the ISP's if they charge by the magabyte!) If users and most advertisers have their way they are looking down a long black hole.


 7:31 pm on Mar 9, 2003 (gmt 0)

Now we want to pitch ourselves over that fence into improving the experience people have on the Internet

This made me think of those intrusive Flash ads that spread out & hide the web page so you can't read it until it's done playing.

BTW, PC users can easily defeat those ads by right-clicking them and fast forwarding to the end. Heh heh.


 7:55 pm on Mar 9, 2003 (gmt 0)

Macromedia has been working since the beginning on making their software better. This is one of the reasons they have been such a powerful company. I am always glad to see them working to make flash better and not just sitting around saying nothing is wrong.

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