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Community Building and User Generated Content Forum

The Best Way To Make $ From A Forum

 4:38 am on May 21, 2004 (gmt 0)

What have you found is the best tactic for generating $$ with a forum/community?

I currently have banners that rotate relevant ads that are specific to the general niche of the board, but they are not doing to well and im curious what others do .

Thank you.



 11:25 am on May 21, 2004 (gmt 0)

Like webmaster world start a paid members only area in your forum.


 1:34 pm on May 21, 2004 (gmt 0)

Monetizing a forum is a real challenge. This issue was discussed in the Financial Side of Running a Forum [webmasterworld.com] thread, but it's probably good to have a discussion specifically about the revenue side.

Memberships are one approach, but require a well-established forum with real perceived value. It's kind of like HBO - with so much free (ad-supported) programming available, to earn their premium fee they really have to offer unique content that people want.

Forum sponsorship is another approach. If you are in a topic area that has some solid advertisers, consider getting out of the CPM/CPC banner rat race and doing one or more negotiated sponsorships. This might look better than cheesy banner ads, and would be a more prestigious placement for the sponsor(s). It's a win-win, IMO, if both you and the sponsor are quality operations - your affiliation will help each other. If the forum is very popular, you could even have individual sponsors for your major topics.

One danger, of course, is that if a sponsor is a key player in your topic area they may well be a subject of discussion. You'll have to ask yourself in advance how to deal with topics like, "Widgetco Defrauded Me!", "Widgetco Has Lousy Customer Service", or even weak negatives like, "Is Widgetco Slipping?" If you edit or remove posts, even if those posts would have been edited/removed had they discussed ANY company, you'll get the accusation that you are playing favorites or are a tool of Widgetco's PR department.

As in most aspects of forum management, if you are up front about policies and consistent in their application, you'll weather the occasional storm.


 11:50 pm on May 21, 2004 (gmt 0)

The sponsoring idea is absolutely beautiful.

GREAT input, and i owe you many thanks! I need to figure out how to get phpBB to change 'sponsored by' links based on the forum, but that is a totally new issue.


 9:47 pm on May 22, 2004 (gmt 0)

If you can't locate solid sponsors, you can always test AdSense - the general feeling is that AdSense generates better revenue than conventional banners, though your situation may vary.

Yet another thought are affiliate links related to your forum topics. You could run text links or banners, and the ads could be general or even related to page content if you can integrate a feed.

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