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Community Building and User Generated Content Forum

Forum SEO
Planning ahead
Marketing Guy

 11:06 am on May 14, 2004 (gmt 0)

I've seen people start up new forums with tonnes of sub forums - every conceivable category - all empty.

While it's true that they were logically defined, they had no purpose and it would be a long time before they would have.

So start small - have a few categories and build from there.

For example:

Start with:

Widget sales
Widget services

Over time, your main subject area forum will build up much faster and bigger than the rest - it's the primary focus of your community.

So have a look at the subjects of the threads that are posted there - if a fair percentage of recent posts are all on one sub-category, then create a new forum, move the topics and voila! The perceived size of your community just increased.

Now, because this new sub topic is actively discussed, the chances are it will also be one of your better search terms or at the very least it will be a popular search term (even if you dont rank well).

There's the next step for you to do - optimise your new forum for this new keyword.

6 to 12 months down the line, you should still have the general forum you start with, but now it will only be used for unique stuff that doesnt fit anywhere else.

The majority of your members will be using the forums that are more specific (eg Webmaster General vs Website Technology Issues).

On top of this, you are targetting the broad term for your industry with your general forum (generic term / highly competitive) as well as multiple sub-category terms with your new forums (semi-generic terms / moderately competitive) and niche terms with the threads your users post (specific terms / varying competition).

Furthermore, by this point (12 months down the line) you have been a good SEO and built up your traffic and inbound links, etc etc etc so now your generic forum should be ranking pretty well and your more specific terms should be number 1! ;)

A little bit of planning in the beginning can save you time re-arranging forums later on and if you do it right, it can be an excellent source of traffic.




 1:58 pm on May 14, 2004 (gmt 0)

Your plan is a good one, Scott. I've also seen new forums with a few dozen categories - most of which get little or no activity. It's far better to start with a smaller number of broadly focused topics and split out as volume grows.

The big SEO benefits from forums often aren't your targeted keywords - rather, you'll get lots of traffic from unexpected searches, and from three, four, and five word searches. You'll know its working when you've got a ton of visits generated by unique searches (i.e., only one in your logs that day).


 2:01 pm on May 14, 2004 (gmt 0)

Marketing Guy, 100% agree, KISS principle!

Marketing Guy

 8:30 pm on May 14, 2004 (gmt 0)

I also find it a good way to naturally evolve your site based on what visitors actually want.

One site I run, the forum is only a small part of it, but the input and topics on the forum to a large extent dictate the structure and features of the main site.



 11:09 pm on May 17, 2004 (gmt 0)

What about mod_rewriting your posts/board?


 4:16 pm on May 18, 2004 (gmt 0)

Zigx, that's a good way to clean up URLs. Good for spiders, good for visitors.

A few boards are now offering "archive" pages with clean URLs and much of the non-content stuff eliminated.

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