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Google Gmail Advertising Forum

Gmail ads based on sender's address
ads that seem to be targeted to sender, not receiver, of e-mail.

10+ Year Member

Msg#: 240 posted 9:09 pm on Apr 30, 2005 (gmt 0)

My daughter, whose interests don't have anything at all to do with my profession (which is no suprise to me!) just got gmail. One of her first e-mails was from me, sent from my business e-mail account. Since I buy adwords using the same domain, google associates my e-mail address with my work (in case you can't guess, control engineering). So on my e-mail she gets ads highly targeted to me. These are for highly technical, narrow niche products that I and a few other people would find interesting.

In other words, if Joe Blow at Acme Widgets, j.blow@acmewidgets.com, sends an e-mail to his relative, who cares nothing about widgets, the relative will get widget ads.

This doesn't seem like a reasonable basis for targeting.


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