Blogger co-founder Evan Williams picked up on Web Clips this morning :
Iím guessing not many people have it yet, but thereís a new feature in Gmail called Web Clips, which displays little headlines above your inbox or message and is fed via, um, feeds.
You can add your own feeds and/or choose from their selection. It also swaps between feed headlines and ads, which is pretty clever, cuz it gets you looking at the ads a lot more (Iíve found). Each is labeled, of course.
Inside Google adds : Google has smartly monetized it, alternating evenly between headlines and text ads, giving you the best reason ever to actually look at an ad. Of course, its no substitute for a feed reader, but its still very helpful (kind of like the MyYahoo Deskbar). If Google is planning on adding a full feed reader to Gmail (and it should, since everyone else has one), it now already has a cool feature for it.