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Gmail - 6 types of email users

10+ Year Member

Msg#: 206 posted 8:28 pm on Jan 17, 2005 (gmt 0)

Gmail was used internally for nearly 2years prior to launch to the public. They discovered there was approximately 6 types of email users, and Gmail has been designed to accommodate these 6.

Blaze has already posted this link here:
[webmasterworld.com ]

Does anyone know what those 6 types would be? Couldn't find Google's answer but wondering if some of you have preconceived notions about user categories...



WebmasterWorld Senior Member 10+ Year Member

Msg#: 206 posted 7:37 am on Jan 19, 2005 (gmt 0)

Black has identified three types of email users. Type A users delete everything fairly quickly and never hit their mailbox-size ceiling, so administrators generally don't need to worry much about them. The two other types store messages for future use, either because the messages contain some business value (Type B) or because they answer a question that will probably come up again (Type C). Type B users are fairly organized—they use some kind of folder structure to make it easy to locate items, filing messages by project name, for example. Their mailboxes might grow steadily, but they seldom contain nonbusiness mail. Type C users are disorganized. Their Inboxes may have 1000 or more items, including daily newsletters from a year or two ago, and their mailboxes grow rapidly. Fortunately, says Black, Type C users appear to comprise only about 10 percent of the population.


First there are those that file their messages carefully (magpies). Just over 90% of those questioned use more than 10 separate files. Just under half feel so overwhelmed by information that they ignore new messages (ostriches). And over half of those surveyed amass a huge amount of email, refusing to get rid of old messages just in case they might need them (squirrels). In fact, 8% could point to over 2,000 emails in their inboxes.


Mailboxes are getting larger these days, so the storage part seems plausible.

Then again...


WebmasterWorld Senior Member ogletree us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 206 posted 9:03 am on Jan 19, 2005 (gmt 0)

I have 5245 in my inbox. Plus I have another 3000 filed away in folders. What group am I in :)

Tropical Island

WebmasterWorld Senior Member tropical_island us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 206 posted 5:27 pm on Jan 19, 2005 (gmt 0)

Lazy? :-)

>edit< I thought I better edit this. I was just joking.

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