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Google Gmail Advertising Forum

Does anyone Click on or notice the Gmail advertising
Gmail advertising is it converting

 3:21 am on Nov 6, 2004 (gmt 0)

I was wondering just out of curiosity do you notice the gmail advertising if your not out to look for them. They are so unobtrusive I dont even take notice of them. With banner advertising on the other big webmail systems like hotmail and yahoo sometimes I can't help but notice advertisements sometimes even with banner blindness. With searching its different the advertisements are well targeted and your searching for something, the only time I think the advertisements in Gmail are going mean something is if your doing business correspondance with someone and compitetor advertising comes up which of course has been mentioned before.

How many advertisers have had some convertions directly from Gmail advertising, it would be nice to know.




 2:52 am on Nov 10, 2004 (gmt 0)

Gmail ads....what gmail ads? :)


 2:54 am on Nov 10, 2004 (gmt 0)

Gmail ads....what gmail ads? :)

I second that. I don't even see them.


 3:01 pm on Nov 27, 2004 (gmt 0)

Im awar eof them but I have never clicked on them or come to that read them

Tropical Island

 3:26 pm on Nov 27, 2004 (gmt 0)

Because I get mail that many times includes the name of our area in the subject line I always check to see if our ad is there along with our competitors - it usually is.

We received our first inquiry from a Gmail e-mail address last week however I won't know if that is where they found us until I confirm their booking.


 1:30 am on Nov 28, 2004 (gmt 0)

I've actually used them a few times (the ads). I get a lot of people asking me software questions, and a couple of times I've found the answer in one of the ads displayed right next to the message. I'll admit to a bit of ad-blindness, and I have to really force myself to actually read the ads, but it can come in handy for certain types of messages.


 4:36 am on Jan 5, 2005 (gmt 0)

i am completely blind to gmail ads, more than any ad I could think of. In fact, i'm going to go look at some now...

Mr Bo Jangles

 5:04 am on Jan 5, 2005 (gmt 0)

I agree with the above posts - I just don't see them most of the time, and infact would swear if asked, that they don't always appear!

I think Gmail will be tweaked quite a bit in its interface in the future - I think it's way less than perfect currently.


 5:02 pm on Jan 5, 2005 (gmt 0)

I dont see them in my emails very often. I've not been looking for them particularly, though.


 7:35 am on Jan 12, 2005 (gmt 0)

may be google is not getting a viable ROI from gmail and thats why it is still in beta.

this gives me a scary thought..what if gmail fails and never comes out of beta? In search engine pages and on webpages we are always looking out for some information (thats why we go there most of the time) and thus we can notice the ads. But it is not the case with emails where the prime focus is on the person with whom we are communicating.

I never clicked on gmail ads as I don't notice them.

Any more thoughts?


 1:43 am on Jan 13, 2005 (gmt 0)

Well I'm so hooked now they could charge for it and I'd still want it. I hope to all deity's that it doesn't get cancelled.

Tropical Island

 2:24 pm on Jan 13, 2005 (gmt 0)

what if gmail fails and never comes out of beta?

Gmail has resolved so many of our previous problems that I would also pay for it.


 10:01 pm on Jan 18, 2005 (gmt 0)

I have noticed the ads but have never clicked on 1


 11:08 pm on Jan 19, 2005 (gmt 0)

Hey all!

While gmail seems to be universally appreciated as a terrific web-based email interface (I have tested it but have not chosen to make the plunge) I think it is a very tough prospect for G in terms of getting an ROI from the ads running there.

Specifically, when I head to G or their partner engines to search for something, the ads running are a welcome sight -- I am there specifically to pick among links to click on!

While performing email tasks, on the other hand, I am there to perform specific tasks and it's going to take one heck of a well-targeted ad to make me leave my email duties to click on an ad. Unless my buddy is emailing to tell me about a great new product and an ad to that product for sale pops up, it's going to be tough going. Over the years, ad-supported monetization for email services has proven to be a daunting task.

If Google decides to make gmail a paid service, on the other hand, this would be a HUGE departure from their philosophy of building a happy user base through free services.

My guess: Gmail stays, and stays free, but it is some time (if ever) before it really starts adding to their bottom line.



 11:26 pm on Jan 19, 2005 (gmt 0)

i dont think google conceived gmail as a cash cow ... its a loss leader and they will be more than happy if the ads helps to just pay for the bandwidth!


 7:59 pm on Jan 22, 2005 (gmt 0)

Once you have Gmail you have an id with Google, making it easier to access other services with registration that they might roll out in future. The same strategy that Yahoo followed before:

Search -> Mail- > Tons of services that required Yahoo ID


 8:33 pm on Jan 22, 2005 (gmt 0)

Got to be honest here and say I wasnt even aware of gmail ads?



 9:18 am on Jan 29, 2005 (gmt 0)

I don't notice them over there usually, but I will admit that an ad has caught my eye once or twice because it was directly related to topic of my conversation and ended up being useful to me.

I think there is potential for the gmail ads to work very well, but they don't currently provide that "useful suggestion" in most situations.


 7:14 am on Feb 17, 2005 (gmt 0)

I have never noticed the ads there....

of course I also don't ever post personal information in ANY email *and anyone would be dumb to IMO*, so if they're there, i wouldnt know.

Also I used a Google Gmail skin that blocks all of that :)

I wish there were more skins for gmail but i'll take what i can get and it only shows me my emails. :)


 2:38 am on Mar 3, 2005 (gmt 0)

I dont see any...


 7:38 pm on Mar 16, 2005 (gmt 0)

With Gmail ready to launch (some say April 1st)... Anyone know how GMail ads are accounted for? Are they content ads (and not search)? I'd think click fraud or impression spamming would be really problematic for GMail. Someone could just email text with a lot of pricey keywords... Or is GMail's spam filter really that good?

The real simon

 12:47 pm on Mar 31, 2005 (gmt 0)

> Once you have Gmail you have an id with Google, making
> it easier to access other services with registration
> that they might roll out in future. The same strategy
> that Yahoo followed before:
> Search -> Mail- > Tons of services that required
> YahooID

I think google strategy is probably to get more information on their users. Data is valueless!

They can get the spoken language (google ads nor google are able to get relevant info at the moment , basing their choice on IP only), name, centre of interests, know how many time an online purchase has been done by the person, the online shops, value of the order and even specifically the articles bought...

Possibilities are endless and the value of it is impressive!


 6:19 pm on Mar 31, 2005 (gmt 0)

I use GMail every day and have never clicked an ad. I am not shopping or surfing when I read or compose mail.

The real simon

 12:47 pm on Apr 14, 2005 (gmt 0)

oh just saw that hotmail launched a similar ad system on the right and the left.
Only is it more visible than gmail's (images on the left, big font scale on the right) and looks much more like spam (free credit, cheap loan, free pc, online school diploma...). Pictures are just there too attract attention and are not related at all with the ads.

--> not so nice

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