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Best day/time of the week for emailing
When you know that a widget will be used
caspita




msg:335484
 2:52 pm on Oct 5, 2005 (gmt 0)

Hi all,

I have made an agreement with a site which sales widgets and in the agreement I get the email address, date of use and type of widget that the people have get.

I have a website with tons of info about the 'type of widget' but I do not sell anything, instead, I just use AdSense to generate some income.

So, I was wondering, knowing in fact that the person will be 'using' an specific widget, and the exact date when the widget will be used, I want to email them so they come to my site to check for info about the widget and get very qualified Ads which they may be interested on.

But I don't exactly how long in advance I should do that, my thinking is that it would be more effective if I send the email close to the date of using the widget (1 week in advance) and do it on Tuesday because on Monday they will have more spam from the weekend and it could go to the trash, from Wed onwards they will be so exited about their next widget that they won't pay too much attention ... what do you think?

I could also email as soon as they buy the widget (which could be months ahead of using it), I'll have more people to email but then some people could just cancel their widget over the time.

My idea is to send just one email per email address only, I don't want to anoy anyone sending emails 7-10 days in a row and want to reduce the risk of being reported as spam. I'm planing to add a note at the end of the message indicating that it is a one-time email only and that there is no need of opt-out.

Anyone here with this experience that could help me to decide how to use this kind of info?

Thanks in advance.

 

sparticus




msg:335485
 12:30 am on Oct 6, 2005 (gmt 0)

Without knowing what your widget is, it's hard to say when is the optimum time to be reaching buyers. I do know from years of examining logs that Tuesday lunchtime is the busiest time on the Internet, at least for the types of products and services that people shop for on their lunch breaks once they've settled into work for another week.

You need to look at what your widget is and when people are likely to be making a buying decision about it. Is it an impulse thing, or something they plan? If they plan it, how much research goes into the decision making process?

caspita




msg:335486
 2:42 pm on Oct 6, 2005 (gmt 0)

Hi sparticus,

First at all thanks for your reply.

Well, here is the thing. In my case all these email addresses are for people which already got a widget (a trip in this case if I can go a little specific), as you may guess, trips are planned carefully and way ahead; and people research a lot before booking something but that is not my field. I have no info about the main trip components, what I have information about is how to max enjoying the trip and local services that can be ofered over there.

What I'm trying to guess is when the people would be more interested to know about the tips and the possiblity that they will be ready to afford the extra expense of an "Ad served service".

There is two sides for this:

1. People would spend more at the begining when they are booking because even if it goes beyond their budget they still have time to adjust their expenses ans recover. And, they just booked so they are very open to know more if it is offered.

2. Easier at the end because they already paid for their trip and now any extra could be easily covered. They have the trip in mind, are exited about it and any new info would be highly apreciated.

This will help me to decide when is better to sent the "unique" email, when they just booked (2-3 days after), or when they are almost going (1 week before at least).

What do you think?

Of course, the main question remains open and you already provided an answer for that, Tuesdays noon. Which is what I was guessing so far.

Thanks.

surfin2u




msg:335487
 2:49 pm on Oct 6, 2005 (gmt 0)

I've experimented with emailings at different times and have found that Friday morning before 8am is the best time. Catch people at the start of their work day. Give them something to think about over the weekend.

BwanaZulia




msg:335488
 3:03 pm on Oct 6, 2005 (gmt 0)

Personally, I think Tuesday around noon, so they have it in their inboxes after lunch.

- Monday is too hectic
- Friday people forget and are thinking about the weekend
- Wednesday and Thursday are ok, but less time to respond
- Weekends are out, people away, not at work, etc.

BZ

TammyJo




msg:335489
 3:11 pm on Oct 6, 2005 (gmt 0)

I just thought about this yesterday!

I always thought it was Tuesday, but if thousands of other webmasters are thinking the same thing, that would put too much "stuff" in the inbox and none of it would get read!

So what about Wednesdays? ;)

caspita




msg:335490
 2:11 pm on Oct 7, 2005 (gmt 0)

Hi TammyJo,

I would not woory about the many webmasters sending email on same day at same time ;-). I would say the ratio webm to users is low (I'm refering to 'real' webmasters).

Of course spamers are a different boat, they don't even mind time and day.. here is where you mark your difference, sending unique, well designed, non-anoying emails, but also you need to send them at the best correct time of the day. I think for example that afternoon is better just because at morning people is more used to delete the most of the unknown-sender email because the amount of spam they may get, then the are more open to at least read the subject once that human-filter is off, then is easier to catch their attention.

Tue-Wed are the best days I think for the most of the markets.

Regardssssss

surfin2u




msg:335491
 2:28 pm on Oct 7, 2005 (gmt 0)

Interesting discussion. I think that the reason that my results may differ from the Tuesday folks is that I'm targeting business owners more than employees and their habits may be different. I'm sure that the target audience makes a difference as to when the best time to send is.

I am also sending to people, who expect this email from me. It is not unsolicited.

caspita




msg:335492
 6:48 pm on Oct 18, 2005 (gmt 0)

Hi all,

Just wanted to update you that I have choosen Tuerday late morning (about 11am) for this and looks working great. So far I'm getting about 30% of hits back, meaning if I sent 100 emails about 30 are comming back to check the site. Conversions is a differnt history because it is to hard to messure for AS, I know there is an scrip out there to detect clicks on AS but when I used it was so out of real figures.

So... looks like Tue is a very good day, and late morning because by that time people is more relaxed and open to see new things.

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