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Seasonal decline in visits?
Or is it just me?

 9:16 pm on May 11, 2005 (gmt 0)

Back in March my site finally hit the 100,000 visitor a month mark, with daily visits topping out at around 3,500.

When the warm weather came in April, I saw a decline to about 2,500 visits a day, and a bit lower on the weekends.

Does anyone else experience seasonality and, if so, how do you try to make up for it?



 11:07 pm on May 11, 2005 (gmt 0)

I'm not seeing as much of a decline in visitors... but I am in conversions which are much more troubling.

We're looking at doing a variety of promos, new media campaigns, etc. to see if we can broaden our reach and hopefully increase sales... but unfortunately it may come at the expense of a reduced margin.


 4:35 pm on May 12, 2005 (gmt 0)

My site is geared primarily towards teachers and Schools. During the summer months of July and August, my site visits drop significantly: 40% fewer visitors than May. Likewise, in December/January there is also a major drop in visits. I try to make any major changes to my site in late July. If anything goes wrong with my changes, the least number of visitors will be subjected to the problems and I'll have a week or 2 to tweak my changes in time for the "back to school" rush.


 6:45 pm on May 12, 2005 (gmt 0)

IM seeing a slight decline of around 14% daily, this is my first full year with this site so i dont know what to expect.

Although I imagine during the summer we would be quiet, as most firms are.


 2:48 am on May 13, 2005 (gmt 0)

I manage around 40 sites and the only ones that increase in the summer are the tourism sites. The rest kind of dip like you just mentioned and then pick-up again in the fall.


 10:42 am on May 13, 2005 (gmt 0)

I do see a seasonal decline with my ATV related website but I was expecting that. When its cold out I get steady traffic through out the day. When its warm I get steady traffic only during late evening and night. Even with this decline I still saw over 1 million hits in April so I guess I cant complain.


 3:41 pm on May 13, 2005 (gmt 0)

Yup. Busy fending off questions about traffic lulls right now from clients. My numbers are down, as they were last year.

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