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Acxiom Buys Digital Impact
Brett_Tabke




msg:333271
 7:28 pm on Mar 30, 2005 (gmt 0)

[insidebayarea.com...]

Acxiom acquires Digital Impact (which acquired MarketLeap last summer [webmasterworld.com])

SAN MATEO Digital Impact, which sells e-mail and online marketing software, agreed to be purchased Monday by Acxiom Corp. for $140 million.

Acxiom, which makes database-management software, aims to add Digital Impact's Internet marketing software.

The purchase price, $3.50 a share, represents a 53 percent premium to Digital Impact's closing price of $2.29 on March 24.


 

howiejs




msg:333272
 9:44 pm on Mar 30, 2005 (gmt 0)

Wow - we are seeing a "deal a day"

I think this pace will continue.

The next question is who will Microsoft buy to drive up their search?

Chico_Loco




msg:333273
 10:51 pm on Mar 30, 2005 (gmt 0)

I think this pace will continue.

Yup, but only until the next .com crash!?

The next question is who will Microsoft buy to drive up their search?

Google of course, but not for some time yet.

EquityMind




msg:333274
 3:23 pm on Mar 31, 2005 (gmt 0)

<Google of course, but not for some time yet. >

I can't EVER see that happen. Too many differences in culture, IT platforms etc...

Chico_Loco




msg:333275
 1:03 am on Apr 1, 2005 (gmt 0)

I can't EVER see that happen. Too many differences in culture, IT platforms etc...

How much bragging rights would MSN get if it were converted to an MS platform.. suddenly they would brag about running the largest DB of web pages in the world - credibility for the MS OS goes up - MS make a bundle - all worth while.

Not a certainty perhaps, but certainly likely.

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