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US Internet Hours Remain Static at 14hrs a Month
Brett_Tabke




msg:377610
 8:10 pm on Mar 18, 2005 (gmt 0)

InformationWeek Article [informationweek.com]

The survey found that the nearly 14 hours Americans spend online at home each month is close to the worldwide average. Of the 12 countries surveyed, those living in Hong Kong surf the longest, averaging nearly 22 hours per month. On the lower end, Italians on average log eight hours online.

 

graywolf




msg:377611
 9:02 pm on Mar 18, 2005 (gmt 0)

14 hours a month? I'm online nearly that long each day ;-)

OptiRex




msg:377612
 9:15 pm on Mar 18, 2005 (gmt 0)

Which two Italians were they?

I travel to italy on business a lot, have done for 30 years, and once there I basically have to forget the Internet exists, all they want to do is talk on mobile phones all day!

And trying to get Italian businesses to participate internationally using the Net as a business medium...arghhh.

However that is understandble bearing in mind the above with many refusing to believe that e-business is actually taking place.

Very, very, frustrating.

ownerrim




msg:377613
 9:16 pm on Mar 18, 2005 (gmt 0)

I guess this makes most of us in here real freaks, statistically-speaking.

inuwolf




msg:377614
 9:44 pm on Mar 18, 2005 (gmt 0)

keep in mind, this polls all demographics, not just the main internet-using ones (teens through the middle-aged)

glitterball




msg:377615
 10:03 pm on Mar 18, 2005 (gmt 0)

I obviously need to see a shrink with the hours I spend online.

Rollo




msg:377616
 11:20 pm on Mar 18, 2005 (gmt 0)

I think we shouldn't worry that we can beat that in a day... how many hours a month does the average American spend at work, getting ready for work, or traveling to or from work?

Most of the time a prof. webmaster spends online is really work, no?

ish




msg:377617
 12:32 am on Mar 19, 2005 (gmt 0)

"Most of the time a prof. webmaster spends online is really work, no?"

And compulsively checking stats
And compulsively checking forums
And Counter-Strike ;-)

SpyderWeb




msg:377618
 2:12 am on Mar 19, 2005 (gmt 0)

>>>Which two Italians were they?

>>>>I sold 2 things via ebay to buyers in Italy…

Those two ;)

The time we spend online to appeal to Joe/Jane Public average of 28 minutes per day of viewing.
I guess if we make it worth their time to view 28 minutes per day as we profit, they will spend more time online and we will profit more.

grelmar




msg:377619
 2:02 pm on Mar 19, 2005 (gmt 0)

So, 14 hours/week =2 hours/day....

Anyone got any comparisons against TV viewership? That number strikes me as probably being close to the amount of time people watch TV... Or I could be way of (realise, of course, I'm one of the weirdos that only watches TV maybe 2 hours a week, on the extreme outside.)

The TV to Net ratio is improtant, because it should be reflected in advertising dollars. Right now, the ad $ is still going towards the tube. The best way to start pushing that money over to our medium is with good statistics.

Rosalind




msg:377620
 5:28 pm on Mar 19, 2005 (gmt 0)

The TV to Net ratio is improtant, because it should be reflected in advertising dollars. Right now, the ad $ is still going towards the tube. The best way to start pushing that money over to our medium is with good statistics.

How many people do both of these at the same time, or surf with the radio on? What advertisers are really after is a share of people's attention spans.

cmatcme




msg:377621
 6:34 pm on Mar 19, 2005 (gmt 0)

I may not live in the US but I can still get some idea!

14/month = 3.5/week =

Time to open calulator

30 mins every day!
I use it 3 hrs a day.
That's barely anything.
Maybe we use the internet more in the UK.
Doubt it. I bet we use it the same.

Chico_Loco




msg:377622
 2:43 am on Mar 20, 2005 (gmt 0)

Makes sense. There have been no radical advances as far as internet technology go, so why would we expect people to be using it more.

In fact, I've been using it less. It's annoying, too commercial, too much spam, and not very user friendly. I used to spend an easy 10 hours daily online - now I spend about 1-2 hours daily.

digitalghost




msg:377623
 2:49 am on Mar 20, 2005 (gmt 0)

Driving hours remain static. TV viewing hours remains static. So...

Chico_Loco




msg:377624
 3:36 am on Mar 20, 2005 (gmt 0)

So...

Well I guess the point is that the internet is not ever more a part of peoples lives - as many assumed it would.

TV has most likely peaked, and driving would obviously remain static since people need to move about, but the internet is not increase as was predicted - I guess that's the point.

digitalghost




msg:377625
 3:44 am on Mar 20, 2005 (gmt 0)

Which I guess is my point, the same people making the predictions, are the people making noise when the predictions aren't met. Historically, this hasn't changed. No one ever seems to stand up and say, "Hey, your predictions were off".

Ad spends are climbing.

As search gets better, people don't need to spend as much time online to find what they're looking for. (Dewey Decimal system probably reduced the time people had to spend in libraries).

Access speeds have risen. T1 and cable requires less time than those 14.4 modems eh?

People have become more savvy.

Simple curve. With history to back it up. People spend more time learning, than using.

Chico_Loco




msg:377626
 5:34 am on Mar 20, 2005 (gmt 0)

Access speeds have risen. T1 and cable requires less time than those 14.4 modems eh?

Great point. I would be under the impression that higher speeds would equal more time spent online and not vice-versa, once you consider that it makes it more convenient and less iritable to use. But on the other hand things happen faster ... so I wonder exactly how speed effects time spent online.

In my opinion it will be quite some time (5-10 years) before there is any significant increase in the amount of time spent online. Technology, the internet and computers are not end-user friendly, so many people try thier best to avoid technology.

I'd be interested seeing complete statistics because I have a feeling that those that use the internet for 20-30+ hours/week (like people on this forum) are upping the average and that a lot of people out there (the majority?) are well under 14 hours monthly.

Tropical Island




msg:377627
 10:56 am on Mar 20, 2005 (gmt 0)

14 hours a month!

They obviously don't belong to WW.

bundy_app




msg:377628
 11:26 am on Mar 20, 2005 (gmt 0)

Hi guys,

I'm italian; the problem is not how many hours we spend surfing, but what we do while surfing; i think our problem - if someone is interested - is not in the average usage of the internet but is the attitude toward e-commerce; i work in a search engine; 100% of employess bought the cellular phone in a shop (but me, obviously...;). Internet here is still a joke, nothing to do with economy, commerce, market or marketing. I give u an insider; the medium cpc here is 10 cents. i dunno very well how much in uk or usa, but i think is 4 times more, as a minimum.

lloyd




msg:377629
 5:27 pm on Mar 22, 2005 (gmt 0)

28 minutes a day. Bloody 'ell.

God you forget how little the web is used when you are working on it all day. But in away it kinda makes sense.

I barely use the computer at home.

Although the hours maybe static are the number of new users static. Now that would be worrying. Static usage and static users.

Then there is a problem.

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