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Travel Related Newsletters
Likes/Dislikes
Delegate




msg:373281
 4:08 am on Feb 19, 2005 (gmt 0)

Hi Guys,

Just trying to gain a bit of Knowledge on what sort of things people like and dont like to see in a Travel Related Newsletter.

I am in the Process of playing around with a few different HTML templates as well as Text with Snippets and links to an online page.

I would appreciate it if you guys could give me your thoughts on a few things.

1.) HTML or Text. (possibly choice at Subscribtion stage?)

2.) Sponsored AD's - Do they put you off?

3.) What would interest you more - Topical Articles and Useful Info on related Destinations or Straight in, No Kissin, Bargain Deals?

4.) How often would you be comfortable recieving it without un-subscribing?

Your Thoughts and Views on this would be appreciated.

Thanks Guys

 

Delegate




msg:373282
 3:19 am on Feb 21, 2005 (gmt 0)

No help on this Guys?

dillonstars




msg:373283
 11:00 am on Feb 22, 2005 (gmt 0)

I receive several travel related newsletters... here's my preferences:

1.) HTML or Text. (possibly choice at Subscribtion stage?)

Text - every time. I often won't even subscribe if it doesnt have a text only option.

2.) Sponsored AD's - Do they put you off?

Hell no, stick em in.. everyones entitled to a living :) ... but one at the top and one at the bottom will do thanks.. i don't like them in the middle...

3.) What would interest you more - Topical Articles and Useful Info on related Destinations or Straight in, No Kissin, Bargain Deals?

Topical and unusual info.. I'll go hunt my deals when I need them. Having said that, a link to a deals page won't hurt.

4.) How often would you be comfortable recieving it without un-subscribing?

No more than once a week, but twice a month will probably ensure that I read all of them...

-----

I hope that helps!

Rob

Delegate




msg:373284
 2:25 am on Feb 24, 2005 (gmt 0)

Thanks Rob!

Seems the old Text newsletter's rule the roost! Im thinking of sending the Newsletter out once a month im really careful on over exposure and having quality content in there. Once a month.......do i risk UNDER exposure?

Thanks Again

dillonstars




msg:373285
 12:24 pm on Feb 24, 2005 (gmt 0)

If you've got enough material, then why not do it twice a month?

If you only do it once a month, you have to work harder to be memorable in my opinion.

Branding is the key for newsletters in my opinion (and I dont mean colours/logo). If you've got something coming in to your inbox more regularly it will be easier to create brand awareness...

Delegate




msg:373286
 2:12 pm on Feb 24, 2005 (gmt 0)

I agree, I wanna be careful on over exposure I know how many Newsletters i have dumped completely on this fact, but twice a month sounds right.

Im thinking of sending 2 or 3 different testers out based on a few of our stronger domains and hopefully end up with a winner tweaked on the response from the others.

But yet again Content is King better to send out nothing than to send out s**t.

Lipik




msg:373287
 1:10 pm on Feb 25, 2005 (gmt 0)

1.) HTML or Text. (possibly choice at Subscribtion stage?)
>> personally :text. But there are people who like html-mails... so best solution, let then choice at Subscribtion. If not only use text.

2.) Sponsored AD's - Do they put you off?
>> No. maybe only a text link related to the article? Place AD's on the website.

3.) What would interest you more - Topical Articles and Useful Info on related Destinations or Straight in, No Kissin, Bargain Deals?
>> usefull info articles. Or better, the short version or first lines of an article. Then link for more to the website. This way you receive interested visitors on the website, who probably will click on the ad's..

4.) How often would you be comfortable recieving it without un-subscribing?
>> two times a month looks like a good average.

Travel




msg:373288
 3:46 pm on Feb 25, 2005 (gmt 0)

Disclaimer- I'm obviously in the travel world- so my take may be different- but I also have purchased through a number of travel newsletters- so I am also a good target market.

1.) HTML or Text. (possibly choice at Subscribtion stage?)
Choice is best- I like text for most newsletters- but travel I like the html if it has fun pictures to let me dream about the destination.
2.) Sponsored AD's - Do they put you off?
-Not if they aren't overkill

3.) What would interest you more - Topical Articles and Useful Info on related Destinations or Straight in, No Kissin, Bargain Deals?
-I like a combination. I love a newsletter that always gives me at least one good article (I agree with give me a teaser and I'll click through to the whole thing). I am tempted to click on articles about unusual destinations (galapagos), niche travel (family), unique tours (safaris), kitchy guides (like best of roadside attractions or best greasy spoons)
4.) How often would you be comfortable recieving it without un-subscribing?
Twice a month- once and I forget it's coming, weekly and I tend to flip past it.

Delegate




msg:373289
 7:44 am on Feb 27, 2005 (gmt 0)

Brief Summary then from the Feedback.

1.) Choice should be given at Newsletter Sign Up page for either Text or HTML.

2.) Sponsored ADs no Bother - Small, Tasteful and No Spam!

3.) Topical related Teasers with a link to the Web Site on Niche and Interesting Subjects.

4.) Sent out Twice a Month.

Thanks Guys!

Anything else i should Take into consideration?

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