homepage Welcome to WebmasterWorld Guest from 54.166.105.24
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / WebmasterWorld / Webmaster General
Forum Library, Charter, Moderators: phranque

Webmaster General Forum

    
looking for a word...
...that would describe everything we do to attract visitors
muszek




msg:370088
 3:13 pm on Feb 10, 2005 (gmt 0)

I'm writing my thesis (graduating sociology soon) on something that could be described in a ugly way like this "about attracting visitors to websites". Web advertising seems right at start, but this term is too narrow, I need a term that would describe everything that "web subjects" (webmasters, e-stores, etc.) do to attract visitors. SEO, linking strategies, buying ads, making contests, affiliating with other websites, creating content that serves just this purpose (i.e. some silly flash animations), etc. What would you say?

I'm thinking about the verb "to promote", but it's (at least in Polish) connected too tightly with the term "sale" (when you see a word "promotion" you know it's always something like "all prices cut in half until next month" or "buy one, get 2nd free").

 

diamondgrl




msg:370089
 4:54 pm on Feb 10, 2005 (gmt 0)

Just to throw in a little cynicism to get the discussion going, the appropriate term for many site creators is "flamboozle".

rocknbil




msg:370090
 6:30 pm on Feb 10, 2005 (gmt 0)

Internet marketing strategy?

Mcadieux




msg:370091
 10:40 pm on Feb 10, 2005 (gmt 0)

How about SNAFU... HEHE just kidding. How about Website Optimization.

deejay




msg:370092
 11:04 pm on Feb 10, 2005 (gmt 0)

One thought - don't get too tied up in that magical single word.

The more appropriate and all encompassing that word is, the more unlikely it is that your potential clients will be searching for it.

:) Make sure you throw those other individual descriptors around liberally too.

txbakers




msg:370093
 1:16 pm on Feb 11, 2005 (gmt 0)

marketing

It all comes down to marketing. Everything you described is a function of marketing.

Frequent




msg:370094
 2:48 pm on Feb 11, 2005 (gmt 0)

Traffic Optimization

Bongo27




msg:370095
 3:15 pm on Feb 11, 2005 (gmt 0)

web development?

karmov




msg:370096
 3:52 pm on Feb 11, 2005 (gmt 0)

I vote for Traffic Optimization. I like that one, good job Frequent :)

rocknbil




msg:370097
 7:15 pm on Feb 11, 2005 (gmt 0)

Except that traffic optimization is only a PART of the Internet marketing strategy. :-P

Essex_boy




msg:370098
 7:27 pm on Feb 11, 2005 (gmt 0)

Voodoo?

Frequent




msg:370099
 7:30 pm on Feb 11, 2005 (gmt 0)

I was going to defend my choice of terms but there really isn't the need. In response to his question, I gave him my answer.

Give him your answer if you have one. That is, of course the whole point of the thread.

chakra




msg:370100
 12:21 am on Feb 12, 2005 (gmt 0)

Third vote for Traffic Optimization

limbo




msg:370101
 9:32 am on Feb 14, 2005 (gmt 0)

marketing

It all comes down to marketing. Everything you described is a function of marketing.

Seconded. I would go one further and call it Internet Marketing (IM).

larryhatch




msg:370102
 10:05 am on Feb 14, 2005 (gmt 0)

Internet Marketing might be a tad too wide.
That could apply to a business selling hosting, bandwidth etc.

Sooooo .. hows about 'Site Marketing', or 'Site Promotion'?

It doesn't have to be commercial. My site isn't monetized, but I still promote or
'market' it so people will see my work. -Larry

fom2001uk




msg:370103
 11:04 am on Feb 14, 2005 (gmt 0)

what about "web honey"?

Macro




msg:370104
 11:58 am on Feb 14, 2005 (gmt 0)

There's always management gobbledegook - like Dilbert :)

Or political non-speak, like Labour's election promise that everybody will be "better off".

Mananging
Assisting &
Growing
Internet
Channels

The MAGIC of presence management?

It's too early, I haven't had my coffee yet

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Webmaster General
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved