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|Readers Pick Apple in 2004|
brandchannel story [brandchannel.com]
|After a two-year hiatus Apple has returned to win the 2004 Readers’ Choice Awards for the brand with the most global impact—a title held by Google since 2002. It’s hard to imagine a brand having a shinier year than Apple. Notably punctuated with iMacs, iPods and iTunes, Apple’s 2004 presence was felt in the press, in ads and on the streets, with iPod coming to define the word “ubiquitous.” Coupled with strong revenue, Apple reported a net profit of US$ 295 million in the last quarter of 2004 alone and a 2004 overall net income growth of 300 percent. Yes, 300 percent. |
|G Desktop |
and a whole host of small time business software like accounst packages, document management systems. Retraining people for mac alternatives is expensive.
and ofcourse, none of the standard development tools are available on Mac
MSN Messenger has a Mac version. The other two don't apparently. To my knowledge, almost all the software a non-business user would work with has a Mac version, 'cept Internet Explorer(There is a Mac version, but it's old); but then, you shouldn't be using that spyware-gateway to begin with, right?
I'm sure there's tons of other "small time" business software and such without a Mac version. But to be fair, there's probably quite a few examples of "small time" Mac software that have no Windows version. It would be too expensive to retrain them to use Windows alternatives.
I don't know much on development, though...?
|In some circles, the Mac crowd is already viewed as being "too proud" of their chosen tool |
I have to admit, that's the biggest turn off for the whole Mac thing for me.
When I started to migrate off MS, I went straight to Linux, largely due to the fact that Mac people just tick me off (the people who participate here are the exceptions :D )
As for business apps not avail on Mac.... I dunno, depends on the business. There's some extremely high end CAD/CAM software out there that was designed for Mac, then ported to PC and *Nix. And you can get equivalents of most business software for the Mac.
As for the comparisons against SGI etc: comon, those aren't consumer products, they aren't even amrketed to consumers on any level.
|When I started to migrate off MS, I went straight to Linux, largely due to the fact that Mac people just tick me off |
I can’t see allowing a certain group of people to influence my purchasing decision - specially if it is for getting the right tool for the job. If the general public makes purchase decisions this way we are all in trouble. ;) ...or maybe we already are!
|(the people who participate here are the exceptions :D ) |
he he Thanks!
For a Mac user nothing can be more frustrating that knowing a good thing that provides amazing results and the company that makes that good thing makes minimal effort to promote it or support it publicly.
This is where you get those Mac heads (I’m guilty as charged) trying to share their super tool with the world and if they can’t succeed they go underground with each other to feel special. That’s my psychological take on Mac (cult)ure.
Steve Jobs own issues with the PC vs. Mac puts a huge limit Apple’s full potential. He has done a super job in bringing back Apple into the picture and more shocking serving software to the PC community.
Still the real cookie is not being sold or marketed.
In my post above (#22) I was trying to point out my surprise why Apple received such recognition where brand is concerned.
|Choice Awards for the brand with the most global impact |
Impacting Brand? When you are a computer company and you win awards for iPods and music sales why keep making computers?
|I can’t see allowing a certain group of people to influence my purchasing decision - specially if it is for getting the right tool for the job. If the general public makes purchase decisions this way we are all in trouble. ;) ...or maybe we already are! |
Image means a lot to the average consumer, as does the "culture" that surrounds a lot of products. People purchase cel phones based on style, same goes for computers.
I actually had other reasons for heading over to *nix instead of Mac. A big one was cost. I can build a machine easily as powerful as any Mac out there for half the cost.
And as for that friendly as sin GUI the MAC sports.... Well, I'm not a GUI guy. Graphics, in general, annoy me. I'm a text person. Gimme a command line, and I'm a happy camper.
But if I ever do switch to Mac, I'll become ten times the annoying prophet that most Mac users are. Another character flaw of mine, I don't know when to sh*t up ;)
|I don't know when to sh*t up |
For sanitary reasons, down works best.
Apple had a huge market in the printing and publishing market in the 80's and 90's.
Many applications for this market were only available on the apple platform.
Then these applications became available on the PC.
Automation in this industy, significantly reduced the amount of resources needed to produce product, decreasing hardware purchases overall.
A big part of Apples market was lost in this industry change. Other companies like 3M, spun off their printing divisions, to fend for themselves. 3M's spin off divsion Imation, has morfed into a digital media recording company.
Apple is a little behind the curve in doing this, but not out of the ballgame in my opinion.
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