I know it may be the Holy Grail to those who must hang on to the secrets (don't know, still learing the ropes) but...
Once the basics are in place, do some of you have more tips to share?
We are using, as are most, I presume, some of the obvious ones like:
-Filename, Title, Description and Keyword Relevancy to Page Body Text and Alt Tags.
-Doorway/Bridge Pages dialed in to specific search term combinations.
-Links from other sites to target site.
-Usenet/Newsgroup Marketing (Have not really done this, labor intensive)
For better or worse, we are not having bad success so far. But I ask because some of the tricks I have heard about that we are not using (i.e., script keyword generators, comment tags) were of dubious value.
Ideas about these and others that you don't mind sharing would be appreciated.
Coastal Software/Maritime Info Sys Inc
Bristol RI USA