I need to advertise a new service to local Dallas/Fort Worth residents online. Off the top of my head I figure that if I can find any other local company/group/assocation etc. that has an online community, etc. I could try to advertise with them. But I'm new to this and not sure how else to proceed. There are millions of people who live in the Dallas/Fort Worth area, and if they are online I want to reach them. Does anyone have any experience with reaching a local market online, or have any suggestions for me on how to go about doing this? Thanks!
Sorry for the confusion - I wasn't referring to reaching these people via the Search Engines. I was thinking of more pro-active approaches i.e. try to figure out what sites they would logically be frequently, and then advertising on those sites, etc. Is this not a good way to go?
Belo has two major media outlets in Dallas - the Dallas Morning News (dallasnews.com) and WFAA-TV (wfaa.com). Similar content but different sites. Those would be a good start. I'm not sure who else are the major media players in that market - try searching for Dallas newspapers, Radio, and TV stations.