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Advertising to local residents online?
how to reach local Dallas residents online

 5:29 pm on Oct 2, 2003 (gmt 0)

I need to advertise a new service to local Dallas/Fort Worth residents online. Off the top of my head I figure that if I can find any other local company/group/assocation etc. that has an online community, etc. I could try to advertise with them. But I'm new to this and not sure how else to proceed. There are millions of people who live in the Dallas/Fort Worth area, and if they are online I want to reach them. Does anyone have any experience with reaching a local market online, or have any suggestions for me on how to go about doing this? Thanks!



 6:03 pm on Oct 2, 2003 (gmt 0)

several ways...

optimize your site for keywords that include the locale. for example: DFW widgets...

submit to localized directories.

never forget to submit links to the local commerce office website.


 6:17 pm on Oct 2, 2003 (gmt 0)

My experience (in small towns and regions) is that locals rarely search on their own towns, with the possible exception of using the web as a quick alternative to using the phone book.


 6:32 pm on Oct 2, 2003 (gmt 0)

Sorry for the confusion - I wasn't referring to reaching these people via the Search Engines. I was thinking of more pro-active approaches i.e. try to figure out what sites they would logically be frequently, and then advertising on those sites, etc. Is this not a good way to go?


 6:39 pm on Oct 2, 2003 (gmt 0)

citysearch.com has a Dallas section but I think they partner with guidelive.com for Fort Worth.


 6:48 pm on Oct 2, 2003 (gmt 0)

Belo has two major media outlets in Dallas - the Dallas Morning News (dallasnews.com) and WFAA-TV (wfaa.com). Similar content but different sites. Those would be a good start. I'm not sure who else are the major media players in that market - try searching for Dallas newspapers, Radio, and TV stations.


 7:18 pm on Oct 2, 2003 (gmt 0)

weather and news are big draws for locals


 8:11 pm on Oct 2, 2003 (gmt 0)

You may be interested in geo-targeting people through yahoo mails ads. They run 6CPM($6 per 1000 impressions) but you can target these like mad: city/state/zip, age, gender, interests, etc.

They are pretty neat, but a little pricey. If you use yahoo mail these are the ads that are shown after you send a message or log out. They are called "monster ads" since they are a large size.

Worth looking into IMHO.


 8:12 pm on Oct 2, 2003 (gmt 0)

Weather and news - duh duh duh! Thanks guys and gals, I don't know why I didn't think of that.

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