| 6:03 pm on Oct 2, 2003 (gmt 0)|
optimize your site for keywords that include the locale. for example: DFW widgets...
submit to localized directories.
never forget to submit links to the local commerce office website.
| 6:17 pm on Oct 2, 2003 (gmt 0)|
My experience (in small towns and regions) is that locals rarely search on their own towns, with the possible exception of using the web as a quick alternative to using the phone book.
| 6:32 pm on Oct 2, 2003 (gmt 0)|
Sorry for the confusion - I wasn't referring to reaching these people via the Search Engines. I was thinking of more pro-active approaches i.e. try to figure out what sites they would logically be frequently, and then advertising on those sites, etc. Is this not a good way to go?
| 6:39 pm on Oct 2, 2003 (gmt 0)|
citysearch.com has a Dallas section but I think they partner with guidelive.com for Fort Worth.
| 6:48 pm on Oct 2, 2003 (gmt 0)|
Belo has two major media outlets in Dallas - the Dallas Morning News (dallasnews.com) and WFAA-TV (wfaa.com). Similar content but different sites. Those would be a good start. I'm not sure who else are the major media players in that market - try searching for Dallas newspapers, Radio, and TV stations.
| 7:18 pm on Oct 2, 2003 (gmt 0)|
weather and news are big draws for locals
| 8:11 pm on Oct 2, 2003 (gmt 0)|
You may be interested in geo-targeting people through yahoo mails ads. They run 6CPM($6 per 1000 impressions) but you can target these like mad: city/state/zip, age, gender, interests, etc.
They are pretty neat, but a little pricey. If you use yahoo mail these are the ads that are shown after you send a message or log out. They are called "monster ads" since they are a large size.
Worth looking into IMHO.
| 8:12 pm on Oct 2, 2003 (gmt 0)|
Weather and news - duh duh duh! Thanks guys and gals, I don't know why I didn't think of that.