homepage Welcome to WebmasterWorld Guest from 54.211.73.232
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / WebmasterWorld / Webmaster General
Forum Library, Charter, Moderators: phranque

Webmaster General Forum

    
Webmercials/Ecommercials
Any opinions on Webmercials/Ecommercials?
england921

5+ Year Member



 
Msg#: 350 posted 11:49 pm on Feb 9, 2001 (gmt 0)

I've spent a few too many nights perusing the internet looking for information regarding the potential of webmercial/ecommercial marketing. I've heard about it here and there but can't seem to find any substantial idea if webmercials are coming or going.

In case you are wondering, what is a webmercial? Webmercials are online commercials that communicate messages
via the internet or email. Webmercials deliver full screen, high-impact animation, graphics and sound. They are typically created in flash.

Basically, webmercials are supposed to be yet another way to market online. They can appear as a commercial preceeding a web site or can be emailed to a customer base. One idea is that they may replace some of the banner advertising.

Has anyone heard about this technology? Any opinions as to whether or not it will be a go?

 

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 350 posted 12:12 am on Feb 10, 2001 (gmt 0)

My personal opinion is that this concept is DOA. It is a carry over from the "interruption marketing" mindset, but the web simply is not a captive audience. It is a "permission marketing" or opt-in medium.

So I don't see a webmercial replacing banner ads. If you can generate interest ahead of time, you may be able to convince some visitors to opt-in to a showing, but interrupting them while they are aimed elsewhere is not going to work.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Webmaster General
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved