Over the past year Iíve had logos designed for three websites and spent about $400 on each project. Iíve tried using online bidding processes such as elance, tried using firms Iíve found through the SERPS, and tried one on a referral. Each and every time, Iíve gotten back stock images that I recognize from clip art galleries or logos that would get me sued by other companies due to blatant similarities. In each case I just gave up and made significant changes to the logos they sent to make them unique.
Am I the only one who has lost all faith in logo designers? I try using these guys because I figure their creative talent trumps my ability to manage a site and code but Iím starting wonder about it myself. If I see one more stock clip art image submitted as 'original artwork' I think Iím going to puke.
Am I expecting too much for $400 projects? How much have other webmasters who had designed logos paid to find a descent service?
Yup, the medium of reproduction can a design consideration. A designer needs to know how the logo will be used. What looks good on a website may not translate well to a t-shirt. Also, depending on the customer's budget, there are considerations. For one customer, custom full color embroidery on a golf shirt is well with their budget. For another company, they may be concerned about using more than one color screened onto a t-shirt.
Excellent point, krieves. I've got a logo project coming up (as soon as the TM gets approved), and the logo will need to be suitable for web use, color print use (letterhead, cards, etc.), and B&W print use (invoices & checks). In addition to display medium and color, size can be important - I've seen logos that look great in reasonable size, but lousy when reduced to business-card size. Small type and closely spaced lines can be nightmares for printers - a logo may be easily printable on letterhead, but the details on raised-ink business cards may blot together.
So... be sure to anticipate your needs and have the designer provide the artwork in a range of sizes and formats.