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Gator advertisements - new study

 5:34 pm on May 22, 2003 (gmt 0)

This is a study of Gator Advertisements and Targeting at this url [cyber.law.harvard.edu...] but the coolest thing is a tool they have that can check what Gator is targeting at any url, like this one [asp-cyber.law.harvard.edu...] that lists what kind of stuff Gator is targeting on google. On that url is you change th domain name to another site it will list what they are targeting for that site.

Anyway, gator is popping up ads all over google it looks like, targeting over 658 keystring/advertisement combinations.

[edited by: heini at 10:08 pm (utc) on May 22, 2003]
[edit reason] opened discussion for the public [/edit]



 5:55 pm on May 22, 2003 (gmt 0)

Very cool tool. Thanks for the post.


 6:24 pm on May 22, 2003 (gmt 0)

No Gator targeting found for webmasterworld.com.



 7:05 pm on May 22, 2003 (gmt 0)

Yah, I like Edelman's new report. :)

Tropical Island

 7:14 pm on May 22, 2003 (gmt 0)

Here's a quick list:
Yahoo - 1693 keystrings
MSN - 920
Google - 658
Overture - 600
About - 525
ATW - 151
FindWhat 12


 11:55 pm on May 22, 2003 (gmt 0)

Now that everyone is testing the link - it keeps timing out but later, for a laugh do a test for Ebates and Whenu. HA - the Parasites are having each other for lunch!

Sad fact that 2 of the top web properties according to Netratings are parasites. I always thought Gator led the pack, but in this report Whenu has a big lead.



 12:44 am on May 23, 2003 (gmt 0)

Tried for my domain and got:
Communication with Gator server failed. Please try again.


 5:46 pm on May 23, 2003 (gmt 0)

Gator has blocked the tool so you can no longer pull live results. You can still use it and it will show a cache of previous results from yesterday if there were any.

If your site is not listed and you just want to see what the results look like just type in any big name like Dell and you will see the competitive ads it places on Dell's web site.



 2:59 pm on May 25, 2003 (gmt 0)

From Thursday night to Friday, the system was indeed using cached results, but then I got it working again, thanks to generous technical assistance from hellyeah networks.

See [cyber.law.harvard.edu...] for a report of the status of the system.

In the coming weeks, I anticipate needing assistance from a number of other ISPs in sequence. The necessary assistance is quite straightforward. Please email me for details, if you think you might be able to help. edelman@law.harvard.edu

Ben Edelman

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