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Gator advertisements - new study
qball0213

10+ Year Member



 
Msg#: 2470 posted 5:34 pm on May 22, 2003 (gmt 0)

This is a study of Gator Advertisements and Targeting at this url [cyber.law.harvard.edu...] but the coolest thing is a tool they have that can check what Gator is targeting at any url, like this one [asp-cyber.law.harvard.edu...] that lists what kind of stuff Gator is targeting on google. On that url is you change th domain name to another site it will list what they are targeting for that site.

Anyway, gator is popping up ads all over google it looks like, targeting over 658 keystring/advertisement combinations.

[edited by: heini at 10:08 pm (utc) on May 22, 2003]
[edit reason] opened discussion for the public [/edit]

 

Key_Master

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2470 posted 5:55 pm on May 22, 2003 (gmt 0)

Very cool tool. Thanks for the post.

bird

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2470 posted 6:24 pm on May 22, 2003 (gmt 0)

No Gator targeting found for webmasterworld.com.

;)

GoogleGuy

WebmasterWorld Senior Member googleguy us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2470 posted 7:05 pm on May 22, 2003 (gmt 0)

Yah, I like Edelman's new report. :)

Tropical Island

WebmasterWorld Senior Member tropical_island us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2470 posted 7:14 pm on May 22, 2003 (gmt 0)

Here's a quick list:
Yahoo - 1693 keystrings
MSN - 920
Google - 658
Overture - 600
About - 525
ATW - 151
FindWhat 12

Catalyst

10+ Year Member



 
Msg#: 2470 posted 11:55 pm on May 22, 2003 (gmt 0)

Now that everyone is testing the link - it keeps timing out but later, for a laugh do a test for Ebates and Whenu. HA - the Parasites are having each other for lunch!

Sad fact that 2 of the top web properties according to Netratings are parasites. I always thought Gator led the pack, but in this report Whenu has a big lead.
[nielsen-netratings.com...]

Linda

keyplyr

WebmasterWorld Senior Member keyplyr us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 2470 posted 12:44 am on May 23, 2003 (gmt 0)


Tried for my domain and got:
Communication with Gator server failed. Please try again.

Catalyst

10+ Year Member



 
Msg#: 2470 posted 5:46 pm on May 23, 2003 (gmt 0)

Gator has blocked the tool so you can no longer pull live results. You can still use it and it will show a cache of previous results from yesterday if there were any.

If your site is not listed and you just want to see what the results look like just type in any big name like Dell and you will see the competitive ads it places on Dell's web site.

Linda

bedelman

10+ Year Member



 
Msg#: 2470 posted 2:59 pm on May 25, 2003 (gmt 0)

From Thursday night to Friday, the system was indeed using cached results, but then I got it working again, thanks to generous technical assistance from hellyeah networks.

See [cyber.law.harvard.edu...] for a report of the status of the system.

In the coming weeks, I anticipate needing assistance from a number of other ISPs in sequence. The necessary assistance is quite straightforward. Please email me for details, if you think you might be able to help. edelman@law.harvard.edu

Ben Edelman
[cyber.law.harvard.edu...]

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