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Have teen traffic? Meet CARU, BBB watchdog

WebmasterWorld Senior Member rcjordan us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 240 posted 7:31 pm on Dec 28, 2000 (gmt 0)

The Better Business Bureau's Children's Advertising Review Unit (CARU) leans on Oxygen.....

"Oxygen has agreed to implement age-screening measures to prevent kids from registering for activities such as chat and message boards. Additionally, Oxygen said it would include a session cookie to prevent a child under the age of 13 from immediately re-registering as one over the cut off age.

The network ... said it would also age screen for all its kids-targeted newsletters." article here [atnewyork.com]


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