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Oilman's 'Post of the Day' (22-09-2000)
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oilman




msg:383156
 10:32 pm on Sep 22, 2000 (gmt 0)

wow - Thursday's are quiet on the net. Slimmer pickins than usual :)

Today's post is related to the always questioned (but never answered) HTML to FLASH conumdrum.

cre8pc (Kim to her friends :)) asked this very impotant question [webmasterworld.com]:
=========
"Does anyone have or know where I can find stats on engine traffic for FLASH sites?
I need to compare the difference in engine driven traffic between a straight HTML/javascript driven site and a FLASH built site. Hard stats, not conjecture as to why FLASH sites may suffer...

(Example: Converting an HTML site to FLASH - how did this effect traffic? How did it effect engine indexing?)"
==========

We all know FLASH is SE death but nobody has yet to find any hard data.

I especially like the question about converting from FLASH to HTML. Is it really as simple as launching a new site or will previous dismal rankings work against the rebuilt site?

 

tedster




msg:383157
 5:53 am on Sep 23, 2000 (gmt 0)

It's a great question. I wonder how many companies that are into "Flash" even have a clue about SEO. Sometimes I think there are two basic approaches to the web. One is the "gizmo" approach, and the other is the marketer's approach

Here are two exceptional cases I researched on IXQuick -- somehow some these companies got good ranking with a Flash site.

The LCD projector company, InFocus [infocus.com] has a very tastefully done site -- the Flash really enhances their message and the navigation experience.

Their index page is number 2 on Fast and number 4 on Excite for the kw "projectors". I can see no evidence of any attempt to optimize the page at all -- no meta tags, no text at all-- but there are the positions.

A second case is MacroMedia (the creators of Flash) who have a number 5 page [macromedia.com] on MSN for "vector graphics". The phrase is nowhere on the page or in the code! What's more, URL is both Flash and frames.

I think that Flash is too good visually and too economic in file-size just to go away. When used judiciously, and not for a bombastic epic movie, I'll bet that SEO can be done successfully. I will probably be trying such an effort in a few months.

engine




msg:383158
 12:52 am on Sep 25, 2000 (gmt 0)

Flash, if done well, can provide good visual impact. Most of the problem is with design firms wanting to show their skill in flash.
SEO after design completion becomes a challenge.

I can't think i've seen any figures on this.

I too think flash will be around for a while.

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