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Oilman's 'Post of the Day' (21-09-2000)
brought to you by 'Spike - The meat eating robot'

 5:09 pm on Sep 21, 2000 (gmt 0)

Welcome to the newest feature for the Webmaster World forum. I will be posting a tidbit each day that has been gleaned from one post or another. The idea is to make sure everybody gets a chance to see some of the gems that get buried in the middle of other threads.

Today's 'Post of the Day' comes to us from our very own tedster. The post is about writing good ad copy.

tedster says:
These are my ace in the hole. You know what most descriptions, heck most COPY, reads like. It's corporate speak, dry as dust, no spark at all. When you want eyeballs, you can't imitate the crowd. You got to have FLAVAH! Some flash, some style.
I've found that using one unique word at the beginning of your description pulls in the clicks. The word should be commonly known, short, but not bled dry by overuse.

Good "flavah words" will vary with the topic of the site, but most of all they should be just a little unexpected. Some examples I've had success in descriptions this year are: "Elegant" "Savvy" "Spunky"

Words that have the less frequently used letters in them (V-K-J-X-Q-Z) are also good at jumping off the monitor.

I find that magazine covers are a great source of inspiration. Those writers must do a very similar job of grabbing attention to what we must do in our titles and descriptions. Next time you're in line at the supermarket...

If the overall shape of the letters resembles an off-color word, that helps too. For instance, depending what font the word "flick" is displayed in, it can be very adult! Words ending in "...uck" all seem to be eye-magnets.

One other tip on all copy -- if you're not familiar with Strunk and White's "Elements of Style", get a copy. If you have it, blow the dust off and give it 3 minutes a day. This book was advising good web copy principles before even the Arpanet was created. It's been my best buddy for 40 years.

Excellent post tedster.

The rest of the thread can be viewed here. [webmasterworld.com]



 5:42 pm on Sep 21, 2000 (gmt 0)

I want everybody to feel free to post to the 'Post of the Day'. View them as the your chance to point out cool stuff during the day.

These particular threads can be used by those that don't have time to sift through a whole day's worth of posts. It will give them the highlights of the day with links to the pertinant threads.


 5:48 pm on Sep 21, 2000 (gmt 0)

I've already been humbled by this great post. It was a thread-killer (as in, who's going to follow THAT).

>magazine covers
SLAP-HAND-ON-FOREHEAD! Magazine covers! So simple, so sharp. It's what we do. Why has it escaped me until now?


 6:01 pm on Sep 21, 2000 (gmt 0)

This is a GREAT idea Oilman!!! Thank you!!

Tedster's post is amazing. We've been talking about the importance of content, and here Tedster is giving us excellent tips and techniques to improve on the content of the sites and to make them of a higher quality. Thanks Tedster!



 12:10 am on Sep 22, 2000 (gmt 0)

>>Tedster's post is amazing.

Exactly - that's why we're sending back to the top for the evening. So all those folks chained to a desk all day (I feel your pain - I wear the shackles 8-10 hours a day too:)) get a chance to catch it too.


 12:12 am on Sep 22, 2000 (gmt 0)

>back to the top for the evening
You just wanted to see your name in lights again...


 12:25 am on Sep 22, 2000 (gmt 0)

>>You just wanted to see your name in lights again...

Look who's talking - Mr 1300+ posts. ;)


 12:53 am on Sep 22, 2000 (gmt 0)

What can I say, Brett's paying me by the word --same deal he gave you.


 4:31 pm on Sep 22, 2000 (gmt 0)

Hey Oil,

Are we going to have a new forum for this topic or is it going to be in the webmaster forum. I'm in full agreement that one huge tip per day can and will make a difference for all of us whether it is in marketing, copywriting or SEO.


 4:34 pm on Sep 22, 2000 (gmt 0)

I hereby declare Oilman as the official Webmaster World Head Reporter at large. Our man in the field. I'll get back to you about that office with a view.

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