First welcome to WebmasterWorld, Iím sure you will find what you look for.
In reality only you can answer your question, it depends on what you want for your self.
If you want to get rich quick, forget about the website and go to Vegas in stead, the chances are much better.
If you like the challenge and donít mind working towards your goal, this Is what you do:
Build content. Real content that people will like to read, interesting articles about subjects that are of interest to a (large) group of people, but still a niche subject. Then build even more content and more after this.
Build traffic giving links. Find other sites that your site can compliment and contact the web master of this site asking him to link to you. If your content is good and it will be sensible for the other web master to link, often you will get that link.
Also find quality sites to link to from your own site. Who you link to says a lot about your site and what your site is about, finding these quality sites are important in building the theme of your site.
Analyze your incoming traffic to optimize your site. More interesting content and a user friendly linking structure will keep your visitors at your site and bring in more.
You will see that the traffic and your earnings will rice together. The more work and money you invest the quicker it will get back to you if you do the right things. What those right things are, you can read her on WebmasterWorld.