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Advertisers Wary of Social Networking Sites?
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Msg#: 11494 posted 2:43 pm on Apr 12, 2006 (gmt 0)

MySpace, Facebook and other social-networking sites are all the rage, but they're having to hustle to get advertisers on board

[nypost.com...]

Is this a perception issue, or are advertisers simply being cautious of a new phenomenon?

 

johnlew

5+ Year Member



 
Msg#: 11494 posted 10:10 pm on Apr 12, 2006 (gmt 0)

lack of creativity in my humble opinion. Same deal with TV: Marketing guys have been sitting around scratching their heads as to why the 580thousandth time a fast car or kid on a skateboard being broadcast over frineds did'tn sell some candy or such. The usual BS is not super effective for younger people, and the marketing brass is hesitant while they figure out how to target kids. They are paying attention, they just arenet sure how to use the super valuable younger audience yet.

Google hit it off by using targeted searches, and associations with icons have always worked, both of which are possible for most social networks. I suspect this sector will pick up when an effective method of marketing emerges. Assuming its compatible with the existing social networks.

BananaFish

5+ Year Member



 
Msg#: 11494 posted 5:20 pm on Apr 14, 2006 (gmt 0)

I would imagine its due to low conversion or demographics.

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