We are thinking of running a 'price draw' competition on our website in order to gather e-mail addresses for later e-mail marketing activities. We're thinking of giving away a couple of (5) widgets (priced about 50 dollar).
Some questions appear:
Can we random pick the 5 winners...? Do the visitors have to answer a question...? Any legal issues to take notice of...?
Any average responses (conversion rates) known...? Any other contest ideas...?