I'm getting about 30-40 hits per week from the directory. Here's how I think it's working:
If the user types in "Watkins" the first listing they see is "Business and Economy > Business Opportunities > Network Marketing > Watkins " which , if they click on, they see my listing. My actual listing is on the second page. If they type in Watkins products my listing is not to be found until they drill down to the INK listings.
I'm considering trying to get a second listing in a shopping category for my catalog pages with more of a description to target some better keywords. Not sure if that'll work unless I try Business Express for that.
Since AV has stabilized I've been getting lots of traffic from them. Actually more than EX has been doing. I'm #1 in searches for both.